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Ink Tank: Movable Ink's Vodcast Series

Ink Tank by Movable Ink is a podcast designed to help digital marketing leaders excel in today’s ever-changing environment. From must-know trends to practical tips and best practices, every episode will keep you a step ahead of the digital marketing curve and react in real-time.

Watch the latest episodes below. On the go? Find the audio on all major podcast platforms here.

Latest Ink Tank Episode: Inkredible Marketer CMO Spotlight: Andrea Zaretsky

In this episode, Andrea Zaretsky, Chief Marketing Officer of Wealth Management & E*TRADE at Morgan Stanley, shares her journey towards becoming a distinguished marketing executive. Learn how Andrea leads her team to create top-of-the-line user experiences that are busting E*TRADE's "trading only" perception and elevating the brand's marketing to new heights with personalized, data-driven content.

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Putting Power Back in the Marketer's Hands with Hotter Shoes' Victoria Betts

2021 EPISODE 6 / 07/23/2021

FEATURING VICTORIA BETTS, CHIEF COMMERCIAL OFFICER AT HOTTER SHOES

In this episode, Victoria Betts, Chief Commercial Officer of Hotter Shoes, shares how she developed and delivered strategies that stimulate sales and streamline content across all of Hotter Shoes’ channels and markets. By leading with expertise and influence, Victoria walks us through how her experience with brands like Missguided and The Very Group has helped her reposition Hotter Shoes’ with a new, eCommerce-driven approach that’s ready to meet a new generation of customers.

Inkredible Marketer Pride Month Spotlight: Rich Allen-Page

2021 EPISODE 5 / 06/16/2021

FEATURING RICH ALLEN-PAGE, DIRECTOR OF OUTBOUND MARKETING STRATEGY AT AUDIBLE

In this special Pride edition of Ink Tank, Rich Allen-Page, Audible's Director of Outbound Marketing Strategy, shares his experience as a marketing leader and how he has become an influential member of the digital marketing world. Rich shares how he's fostered a rewarding career at some of the largest companies in the world while simultaneously embracing his identity and inclusion in the LGBTQIA+ community.

Marketing Innovation That Drives Real Business Impact with HP’s Morgan Chemij

2021 EPISODE 4 / 05/18/2021

FEATURING MORGAN CHEMIJ, SENIOR DIRECTOR OF MARKETING AND GLOBAL UX AT HP

Morgan Chemij, Senior Director of Marketing and Global UX for HP, joins us to share shares how his team unites their technology solutions to become more agile and rapidly solve business challenges on the fly.

Enhancing Customer Experience in Banking with Scotiabank’s Brittany Offredi

2021 EPISODE 3 / 04/20/2021

FEATURING BRITTANY OFFREDI, SENIOR MANAGER OF EMAIL CHANNEL MANAGEMENT AT SCOTIABANK

Brittany Offredi, Senior Manager of Email Channel Management at Scotiabank, joins us in this latest episode of Ink Tank to reflect on what's been a year of reshaping customer experiences and how personalized, data-driven marketing has been the key focus for Scotiabank.

Creating Best-in-Class Marketing Automation Programs with Lenovo’s Ashley Morse

2021 EPISODE 2 / 03/16/2021

FEATURING ASHLEY MORSE, EMAIL MARKETING AUTOMATION PROGRAM MANAGER AT LENOVO AND ALISON LINDLAND FROM MOVABLE INK

In this episode of Ink Tank, discover how Ashley Morse, Email Marketing Automation Program Manager at Lenovo, utilized API automation to drive revenue in the holiday season, as well as the crucial pivots her team made during the COVID-19 pandemic that positioned Lenovo with a competitive advantage moving forward.

Inkredible Marketer: An Interview with Customer Experience Leader Josh Zelman

2021 EPISODE 1 / 02/17/2021

FEATURING JOSH ZELMAN, SENIOR DIRECTOR, CUSTOMER EXPERIENCE AT BARNES & NOBLE AND ALISON LINDLAND FROM MOVABLE INK

In this episode of Ink Tank, Alison Lindland and Josh Zelman reflect on a transformative blockbuster year for Barnes & Noble. Learn how the retailer pivoted their omni-channel approach to help weather a rocky 2020 and lay the foundation for successful 2021.

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