
Sky Bet's Winning Streak with Personalization
In conversation with Charlie Sharkett, Senior Campaigns & Planning Manager
The Odds Were in Sky Bet’s Favor
Sky Bet isn’t betting on luck. They’re betting on personalization. By using Movable Ink across channels, the brand turned data into dynamic, tailored experiences that save time and deliver results: a 4.2% ROI lift and 94% fewer unsubscribes.