Audience of One: The Marketer and the Machine

Achieve marketing greatness in 2024! Discover key AI-powered marketing trends in our newest Audience of One report. We surveyed hundreds of B2C marketers in the US and UK to give you valuable insights on how to boost customer engagement and drive your brand to new heights in the new year.

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For Retailers

Retailers know that the success of their business rests squarely on their ability to meet customer needs and wants. With the digitization of the path to purchase, consumer expectations have continued to shift at an accelerated pace. To stay competitive, organizations must be able to quickly adapt, react, and even anticipate those changes.

Built to meet the needs of today’s digital customer, Movable Ink enables the world’s largest retail brands to create automatically personalized content that’s data-driven, contextually relevant, and unique for each customer.

Content easily connects to all relevant data no matter where it lives, updates based on a recipient's interactions, and is auto-generated by the platform with post-deployment recency.

With Movable Ink, retailers can create personalized content at scale to power each customer engagement, including loyalty program visualizations, product inventory, ratings and reviews, and browsed or abandoned products.

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Retail Email Loyalty
Email captures attention with a personalized hero, clearly displays loyalty membership information, and motivates further loyalty engagement.
Retail Mobile Mockup Loyalty
If a customer decides not to purchase, a rich push notification notifies them of the abandoned product (while filtering out-of-stock SKUs) and presents recent-time loyalty data to drive conversion.

Strategic Solutions for Retail

Below are some examples of how retail marketers leverage Movable Ink across key customer journeys.

Loyalty

Create hyper-personalized messages that show customers their up-to-the-moment loyalty status and rewards balance. Movable Ink integrates with various loyalty systems to pull in data that fosters earn-and-burn behaviors at a one-to-one level.
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Retail Email Loyalty
Branded data visualization showcases user-specific loyalty program info and pulls in relevant content blocks, such as unused loyalty benefits, to drive sticky behaviors. Additionally, members-only content dynamically updates based on interest categories.
Retail Mobile Mockup Loyalty
Rich push notification displays abandoned products (while filtering out-of-stock SKUs) and displays expiring points and targeted rewards within reach of current balance.

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Recommended Partner Integrations

The Movable Ink Exchange is a collection of the most widely used and trusted marketing technologies, integrated directly into Movable Ink’s platform. It enables marketers to quickly unlock the value of their existing technology investments to generate personalized content. Each integration comes with a layer of reliability, support, and reference applications to give you peace of mind and to help you achieve marketing success.

  • Phrasee
  • Salesforce
  • Wunderkind
  • Twilio Segment
Visit the Exchange

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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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