426% Lift in Click-Throughs? Blizzard Entertainment’s Got Game
In conversation with Katie Bucher, Director of Lifecycle Marketing at Blizzard Entertainment
Get the Engagement Cheat Code
Blizzard Entertainment is all about keeping players immersed in legendary franchises like World of Warcraft and Overwatch. At the core of this effort is Katie Bucher’s Lifecycle Marketing team, crafting campaigns that resonate with player preferences and match their playtime habits, all while adapting seamlessly to global markets.
The results? Engagement that delivers. With a 426% boost in click-through rates, these campaigns keep players coming back for more. Through meaningful interactions, Katie’s team forges lasting player loyalty—a cornerstone of Blizzard’s business success.
