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Implementing and Optimizing at Speed with Oracle Red Bull Racing

In conversation with Andrew Clarke, Senior CRM Manager at Oracle Red Bull Racing & Red Bull Technology

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Accelerating to marketing success!

As F1 winners and world record holders, Oracle Red Bull Racing has made its mark in the racing world—but titles and trophies aren’t the only thing this brand is driving. In less than a year, their marketing team raced their strategy to the top with engaging campaigns that their fans always look forward to.

Hear how Andrew Clarke (CRM Manager) led his team to optimize their loyalty program and CRM at speed using a data-driven approach.

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