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Asda's 1:1 Personalization Strategy for Shopper Devotion

In Conversation with Emma-Louise Birch, Senior CRM Manager at Asda

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Better personalization, stronger loyalty

Asda aims to create a smooth and personalized shopping experience for every customer, whether online or in-store. The challenge was to bring together customer data from different places to make this happen.

That's where Movable Ink steps in. Hear from Asda's Senior Manager of CRM, Emma-Louise Birch on how her team can now easily combine data from various sources to deliver 1:1 customer interactions quickly, enhance loyalty, and streamline the production process.