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Asda's 1:1 Personalization Strategy for Shopper Devotion

Asda's 1:1 Personalisation Strategy for Shopper Devotion

In Conversation with Emma-Louise Birch, Senior CRM Manager at Asda

See Movable Ink in Action

Better personalization, stronger loyalty

Asda aims to create a smooth and personalized shopping experience for every customer, whether online or in-store. The challenge was to bring together customer data from different places to make this happen.

That's where Movable Ink steps in. Hear from Asda's Senior Manager of CRM, Emma-Louise Birch on how her team can now easily combine data from various sources to deliver 1:1 customer interactions quickly, enhance loyalty, and streamline the production process.

Better personalisation, stronger loyalty

Asda aims to create a smooth and personalised shopping experience for every customer, whether online or in-store. The challenge was to bring together customer data from different places to make this happen.

That's where Movable Ink steps in. Hear from Asda's Senior Manager of CRM, Emma-Louise Birch on how her team can now easily combine data from various sources to deliver 1:1 customer interactions quickly, enhance loyalty, and streamline the production process.

Let’s talk about what Movable Ink can do for you.

Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Activate your data into personalised content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Get a Demo

Let’s talk about what Movable Ink can do for you.

Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Activate your data into personalised content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Get a Demo