Fueling Engagement: How Southwest Uses Personalization to Keep Travelers Connected
In conversation with Jason Permenter, Manager of Campaign Development at Southwest Airlines
Personalized Travel Experiences Made Easy
Southwest Airlines knows personalization is the key to creating unforgettable travel experiences. By teaming up with Movable Ink and Adobe, they leverage real-time data to deliver dynamic content, from live fare updates to personalized travel alerts.
Their streamlined marketing process and production allow them to scale these efforts, ensuring that every traveler receives VIP treatment. With personalization at this level, Southwest isn’t just building loyalty—they're soaring above the competition.
