70% Less Effort: Royal Caribbean’s Efficiency at Work
In conversation with Albert Palacio, Lead International Casino Email Marketing at Royal Caribbean
Smoother workflows, bigger results.
Managing updates across 203 markets, 10 languages, and 11 currencies was no small feat for Royal Caribbean. Manual workflows and static content bogged the team down with time-consuming tasks, leaving little room for innovation or strategic growth.
By adopting automation and real-time, data-driven personalization, the team streamlined their processes, cutting manual work by an impressive 70%. This newfound efficiency has freed them to focus on high-impact initiatives, driving a remarkable 5% increase in bookings—proof that combining efficiency with personalization delivers outstanding results.
