Frontier Airlines Enhances a Plane Email Strategy With Dynamic, Real-Time Pricing
Featuring Amanda Carey, Senior Manager of Performance Marketing at Frontier Airlines
Now boarding dynamic, real-time content!
Frontier Airlines helps make flying accessible for all customers with their low prices and offers. With email playing a critical role in marketing communications, Frontier Airlines' Amanda Carey, Senior Manager of Performance Marketing, reveals how her team gains agility with Movable Ink.
The partnership helps Frontier Airlines dynamically deliver relevant, real-time flight fares so every customer can book the exact flight they see in email - no bait-and-switch. Each email adapts on the fly to show subscribers relevant, real-time messaging based on their local airport or a unique, personalized offer.
