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Small Team, Grand Scale: William Hill’s Bet on Personalization Pays Off

In Conversation With Matt Parsons, Head of CRM Strategy at William Hill

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A Winning Hand in Personalized Marketing

In the fast-moving world of betting, where odds change quickly, having up-to-the-minute content is key to making customers happy and winning in the market. Learn how William Hill's agile team masters the art of delivering personalized experiences without the burden of creating numerous campaign images.

Listen to Matt Parsons, the Head of CRM, as he unveils how his team leverages automation and data-driven strategies to enhance customer value and effortlessly provide tailored, omni-channel experiences.