Clicks Climb 135% as Accor Personalizes the Traveler Experience
In conversation with Valentin Méret, CRM Manager for Omni-Channel at Accor
Click. Connect. Take Off.
Accor is seeing campaign click-through rates soar—lifting as high as 135%. By delivering curated journeys from booking to check-out, they’re creating deeper connections with travelers while driving better engagement across email and mobile.
Valentin Meret, CRM Manager for Omni-Channel at Accor, knows agility is key to creativity. With Movable Ink, Accor’s marketing team brings bold ideas to life, reusing modules across campaigns and quickly adapting to new use cases with just a few clicks in the platform.
