Reports & Guides
Check out what the world's marketing mavens are reading to bring their personalization strategies to life.

Digital Marketing
Generation Shift: How to Meet Modern Consumers Where They Are

Digital Marketing
Generation Shift: How to Meet Modern Consumers Where They Are

Digital Marketing
A Marketer's Guide to Perfecting Evergreen Campaigns

Digital Marketing
A Marketer's Guide to Perfecting Evergreen Campaigns
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Digital Marketing
Black Friday & Cyber Week: The Data Behind the Deals
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Digital Marketing
Black Friday & Cyber Week: The Data Behind the Deals

Digital Marketing
Jet Set Into 2025: Travel & Hospitality Trends for Marketers

Digital Marketing
Jet Set Into 2025: Travel & Hospitality Trends for Marketers

Digital Marketing
The Modern Marketer's Guide to Q2 Planning

Digital Marketing
The Modern Marketer's Guide to Q2 Planning

Digital Marketing
The Modern Marketer's Guide to Q1 Planning

Digital Marketing
The Modern Marketer's Guide to Q1 Planning

AI Personalization
The AI for Retail Leaders Blueprint

AI Personalization
The AI for Retail Leaders Blueprint

Digital Marketing
Quick Wins for Loyalty and Retention

Digital Marketing
Quick Wins for Loyalty and Retention
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Digital Marketing
A Retailer's Guide to Full Price and Discount Strategies
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Digital Marketing
A Retailer's Guide to Full Price and Discount Strategies

Mobile Marketing
The Ultimate Mobile Personalization Guide

Mobile Marketing
The Ultimate Mobile Personalization Guide
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Digital Marketing
The Modern Marketer's Guide to Q4 Planning
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Digital Marketing
The Modern Marketer's Guide to Q4 Planning
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Data and Technology
Beat the Peak: Your Go-To Cyber Five Guide
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Data and Technology
Beat the Peak: Your Go-To Cyber Five Guide

Digital Marketing
5 Ways to Get Personalization Right: Tactics, Campaigns, and Quick Wins

Digital Marketing
5 Ways to Get Personalization Right: Tactics, Campaigns, and Quick Wins

Digital Marketing
From Inbox to Insight: How AI and Automation Reshapes Email Marketing

Digital Marketing
From Inbox to Insight: How AI and Automation Reshapes Email Marketing

AI Personalization
Craft Marketing Experiences that Resonate

AI Personalization
Craft Marketing Experiences that Resonate
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Digital Marketing
The Modern Marketer's Guide to Q3 Planning
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Digital Marketing
The Modern Marketer's Guide to Q3 Planning

AI Personalization
Understanding AI in Email Marketing: A Start-To-Finish Guide

AI Personalization
Understanding AI in Email Marketing: A Start-To-Finish Guide

Digital Marketing
2024’s Practical Guide to Personalisation: An Action Plan for Financial Services Marketers

Digital Marketing
2024’s Practical Guide to Personalisation: An Action Plan for Financial Services Marketers

Data and Technology
Better Together: Movable Ink and Salesforce

Data and Technology
Better Together: Movable Ink and Salesforce

AI Personalization
Audience of One Report: The Marketer and the Machine

AI Personalization
Audience of One Report: The Marketer and the Machine

AI Personalization
Ethical AI in Marketing: Navigating Privacy and Trust

AI Personalization
Ethical AI in Marketing: Navigating Privacy and Trust

Digital Marketing
Audience of One 2022: Germany Edition

Digital Marketing
Audience of One 2022: Germany Edition

Digital Marketing
The Start-to-Finish Guide to 1:1 Personalization

Digital Marketing
The Start-to-Finish Guide to 1:1 Personalization

Mobile Marketing
The State of Mobile for Media & Technology Marketers

Mobile Marketing
The State of Mobile for Media & Technology Marketers

Digital Marketing
Big Wins for Small Marketing Teams

Digital Marketing
Big Wins for Small Marketing Teams

Mobile Marketing
Personalizing the Mobile Customer Journey eBook

Mobile Marketing
Personalizing the Mobile Customer Journey eBook

Mobile Marketing
Mobile Marketing to Customers on the Brink of Loyalty

Mobile Marketing
Mobile Marketing to Customers on the Brink of Loyalty

Digital Marketing
Beyond Segmentation: 1:1 Personalization for Every Customer in Every Moment

Digital Marketing
Beyond Segmentation: 1:1 Personalization for Every Customer in Every Moment

Digital Marketing
The Value of Customer Centricity During Economic Downturn

Digital Marketing
The Value of Customer Centricity During Economic Downturn

Digital Marketing
The Ultimate Loyalty Personalization Playbook

Digital Marketing
The Ultimate Loyalty Personalization Playbook

Digital Marketing
Reinventing the Post Purchase Journey with Data Personalization

Digital Marketing
Reinventing the Post Purchase Journey with Data Personalization

Digital Marketing
The State of Financial Services 2021

Digital Marketing
The State of Financial Services 2021

Digital Marketing
The State of Personalization eBook

Digital Marketing
The State of Personalization eBook

Digital Marketing
Winning Digital Marketing Strategies for Black Friday, Cyber Monday, and the Peak Holiday Season

Digital Marketing
Winning Digital Marketing Strategies for Black Friday, Cyber Monday, and the Peak Holiday Season

Digital Marketing
[Retail Loyalty in a Pandemic] Part 3: Frictionless and Flexible Approach to Loyalty

Digital Marketing
[Retail Loyalty in a Pandemic] Part 3: Frictionless and Flexible Approach to Loyalty

Digital Marketing
[Retail Loyalty in a Pandemic] Part 2: Creating Authentic Connections

Digital Marketing
[Retail Loyalty in a Pandemic] Part 2: Creating Authentic Connections

Digital Marketing
[Retail Loyalty in a Pandemic] Part 1: Radical Shifts in Shopping Patterns

Digital Marketing
[Retail Loyalty in a Pandemic] Part 1: Radical Shifts in Shopping Patterns

Digital Marketing
How to Use Personalization and Emotion to Bring Your Campaigns to Life

Digital Marketing
How to Use Personalization and Emotion to Bring Your Campaigns to Life

Digital Marketing
3 Tactics to Increase Email Click-Through Rates

Digital Marketing
3 Tactics to Increase Email Click-Through Rates

Digital Marketing
How to Create Unique Visual Experiences Anywhere

Digital Marketing
How to Create Unique Visual Experiences Anywhere

Digital Marketing
Retention in Retail: Launching an Impactful Luxury Loyalty Program

Digital Marketing
Retention in Retail: Launching an Impactful Luxury Loyalty Program

Digital Marketing
The State of Mobile for Travel Marketers

Digital Marketing
The State of Mobile for Travel Marketers

Digital Marketing
Visual Experience Strategies for Financial Services Marketers

Digital Marketing
Visual Experience Strategies for Financial Services Marketers

Digital Marketing
The State of Mobile for Financial Services Marketers

Digital Marketing
The State of Mobile for Financial Services Marketers

Digital Marketing
The State of Mobile for Retail Marketers

Digital Marketing
The State of Mobile for Retail Marketers

Digital Marketing
Media and Technology Trends that Will Define a Competitive 2021

Digital Marketing
Media and Technology Trends that Will Define a Competitive 2021

Digital Marketing
Streaming Services: How to Stay Agile in an Unpredictable Landscape

Digital Marketing
Streaming Services: How to Stay Agile in an Unpredictable Landscape

Digital Marketing
State of Retail Holiday Marketing 2021

Digital Marketing
State of Retail Holiday Marketing 2021

Mobile Marketing
The Three Tiers of Mobile Personalization

Mobile Marketing
The Three Tiers of Mobile Personalization

Data and Technology
Personalizing the Mobile Customer Journey

Data and Technology
Personalizing the Mobile Customer Journey

Digital Marketing
Moving from New Customer to Brand Loyalist: How to Leverage Customer Data to Drive Loyalty

Digital Marketing
Moving from New Customer to Brand Loyalist: How to Leverage Customer Data to Drive Loyalty

Digital Marketing
Audience of One Report - Getting Personalization Right

Digital Marketing
Audience of One Report - Getting Personalization Right

Digital Marketing
Financial Services Marketing Trends and Priorities 2022

Digital Marketing
Financial Services Marketing Trends and Priorities 2022

Digital Marketing
The Digital Marketing Leader’s 2022 Predictions Guide

Digital Marketing
The Digital Marketing Leader’s 2022 Predictions Guide

Digital Marketing
Audience of One: Consumer Expectations and the Power of Personalisation - UK

Digital Marketing
Audience of One: Consumer Expectations and the Power of Personalisation - UK

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