March 28, 2025

28th March 2025

AI for AI’s sake isn’t going to cut it with customers. What marketers need are AI techniques with a proven track record from the best brands in the business.

That’s what Magenta Friday: Beyond the Bots provides. From B2C giants to martech solutions and thought leaders, you’ll hear how all the major players use AI to drive meaningful results. Think unparalleled engagement, lasting loyalty, and most importantly, high revenue and ROI.

AI for AI’s sake isn’t going to cut it with customers. What marketers need are AI techniques with a proven track record from the best brands in the business.

That’s what Magenta Friday: Beyond the Bots provides. From B2C giants to martech solutions and thought leaders, you’ll hear how all the major players use AI to drive meaningful results. Think unparallelled engagement, lasting loyalty, and most importantly, high revenue and ROI.