At Home Stores Achieves 18% More Clicks with a Loyalty Email Upgrade
In conversation with Ben Gilbert, Director of Marketing Technology at At Home Stores
Loyalty That Clicks—And the Results Prove It.
When At Home Stores revamped their loyalty program, they didn’t settle for the usual email approach—they crafted something truly dynamic and engaging. Ben Gilbert, At Home’s Director of Marketing Technology, shares how they transformed their inbox strategy with Movable Ink. From real-time progress bars to striking dynamic visuals and personalized rewards updates, At Home turned standard emails into irresistible loyalty moments—and saw the clicks to prove it.
