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How cinch Revved Up Conversions by 22% with Real-Time Personalization

In Conversation with Sam Ahmed, Head of CRM at cinch

Ready, Set, Convert.

For the UK’s go-to retailer of used cars, personalization isn’t just a priority: it’s what drives their success. With Movable Ink, cinch transforms real-time data into dynamic emails that connect with audiences, integrating seamlessly with tools like Segment to deliver messaging that truly resonates.

The team at cinch elevates hyper-personalized experiences, guiding customers effortlessly through their car-buying journey. From exploring thousands of vehicles to finalizing a purchase, every step feels intentional, thoughtful, and perfectly tailored—from website to inbox.