How Elkjøp Masters Personalization for 8M Customers
In conversation with Tamara Knarbakk Nortun, CRM Operational Lead at Elkjøp
Where Scale Meets Relevance
In just two years, Elkjøp has achieved what once seemed like a decade-long ambition: making personalization work at scale. With 8 million customers across four markets, they’ve cracked the code on creating tailored experiences that truly connect, leaving the old days of manual personalization in the dust.Tamara Knarbakk Nortun, Elkjøp’s CRM Operational Lead, shares how her team has revamped their approach to power abandon cart emails and deliver personalized product recommendations that resonate with every customer. This shift has made their campaigns more efficient while driving deeper connections and boosting engagement across the board.
