Scotiabank Cashes in on Dynamic, Data-Driven Customer Experiences
With Kory Jazbec, Director of Digital Engagement at Scotiabank
Data-powered personalization is worth the investment.
Scotiabank, a leading Canadian bank, prioritizes customer success through a broad range of financial products and education. But to remain innovative, Scotiabank’s Kory Jazbec, Director of Digital Engagement, knew the brand needed to move beyond batch emails to dynamic, personalized experiences.
With Movable Ink, hear how Kory’s team keeps data activation a core focus, fosters a testing mindset, and consolidates first-party data to amplify results-driven personalization.
