How Global Hotel Alliance Saved 45+ Hours in Production Time
With Matthew Lloyd, Senior Director of Marketing Technology and CRM at Global Hotel Alliance
More bandwidth for more bookings
Global Hotel Alliance (GHA) tackles a dual challenge with finesse: mastering 1:1 personalization while simultaneously rolling out compelling, data-driven campaigns in a tight time frame.
Matthew Lloyd, GHA's Senior Director of Marketing Technology and CRM, offers a glimpse into how his team navigates these challenges with incredible efficiency, saving over 45 hours in production time for their loyalty account summary email
