Product Updates
Programmatic CRM Goes Agentic: Introducing AI Assistants and MCP
AI is moving beyond content creation to help marketers execute and manage their work. Movable Ink’s new MCP Server connects tools like ChatGPT, Claude, Gemini, and Cursor directly to the platform for multi-step workflows through conversational prompts, while four new Ink AI Assistants help with analysis, brand consistency, subject lines, and no-code content creation. It’s all part of Programmatic CRM, where marketers set the strategy and AI handles more of the execution.
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