Batch to the Future
Movable Ink Da Vinci determines the most relevant content for each customer and continuously experiments to improve performance over time. The result? Stronger customer relationships and lift in clicks, conversions, and revenue.
The Most Renowned Brands Use Movable Ink
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Prioritize the Customer, Not the Campaign
AI Designed to Improve Batch Campaigns
Da Vinci utilizes an ensemble AI model approach—several models in conjunction and working together—designed to solve a specific marketing problem: how to improve batch campaign performance.
Personalized Content for Every Email, Every Customer
With an understanding of a customer's preferences and a brand’s creative assets, Da Vinci determines the best content to display for each customer on every email sent
Work With, Not Against, Existing Solutions
AI vendors promise the world –but require you to rip and replace existing martech investments. Da Vinci takes a different approach, working seamlessly with existing ESP investments.
Experiences that Drive Lift
Execute Multiple Business Objectives
Da Vinci adapts to each brand’s unique business objectives, whether it’s achieving short- and long-term conversions, increasing customer retention, driving average order value, and more.
File Health? We’ve Got That Covered
Rather than just reinforcing what customers already know and like, Da Vinci showcases products and content that deepen brand discovery,—driving more value from email lists and continuously adapting to awaken dormant subscribers
Performance for Today and Tomorrow
Da Vinci optimizes performance by showcasing content that customers already favor and making recommendations based on their unique tastes, preferences, and motivations— optimizing for both short-term clicks and building more loyal customers willing to spend across the product catalog.
Achieve Continuous Optimization
Automate A/B Testing
No more manual A/B tests. With Da Vinci’s always-on experimentation, hypothesis creation, hypothesis testing, and ongoing learning, optimization happens automatically.
Precisely Measured Impact
AI-powered sends always measure against a control group, providing quantifiable measurements of the value of Da Vinci-powered batch programs.
In Sync with Customer Desires
Da Vinci monitors engagement with creative assets and adjusts when it recognizes that a customer’s preferences, lifestages, or needs change.
Strategic Insights for the Entire Team
Track Creative Performance
Da Vinci uniquely provides insights into the performance of creative assets, so your team will know what’s most resonating with customers.
Uncover Audience-Level Insights
Self-service dashboards within Da Vinci enable marketers to analyze behaviors and creative preferences for key audiences to identify emerging trends.
Experiment Reporting
For brands running thousands of machine-generated experiments at scale, marketers can gain full access to performance data and compare results for every test.
Empowering Marketers with AI
Embrace New Workflows
Da Vinci modernizes and automates the email process, where marketers manage the creative library, add brand rules and parameters, and build layouts – AI does the rest!
Marketer and Machine
Marketers control every aspect of Da Vinci from planning, to modifying, to monitoring experiences, as well as defining guardrails for creative usage.
Become an AI Champion
With Da Vinci, marketers transition from tactical work to strategic roles, becoming change agents who drive innovative marketing programs.
Recent Resources
Partners
Movable Ink has the most robust partner network in martech- with over 100 verified partner integrations into Movable Ink’s platform. Movable Ink works with, not against, your existing technology investments.
Unlock next-level personalization with Movable Ink and our world-class partner network.
