Take a Programmatic Approach to Your Owned Channels
Traditional campaign processes are broken. Movable Ink Da Vinci transforms owned channels to act more like your paid media channels. No more guessing what content works for which segment. Instead, deliver 1:1 content to every customer in your file. Doing this transforms email and mobile programs into revenue-driving engines that produce deeper engagement, financial gains, and actionable insights. Each campaign is an opportunity to learn and adapt, building on every signal to deliver truly individualized experiences.
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How L.L.Bean Delivers a Better Customer Experience
One Decision Engine. Every Channel.
Omnichannel Decisioning at Scale
Da Vinci doesn't just personalize. It decides. For every customer, across every channel, Da Vinci determines the right content, the right cadence, and the right moment to engage.
- Channel-Aware Intelligence: Whether it's email, push, or SMS, Da Vinci applies the same individualized approach across every touchpoint in the customer journey.
- Marketer-Defined Guardrails: Stay in control and consistent with flexible brand rules for tone, creative pairings, and business priorities across all channels.
- Closed-Loop Learning: Every interaction feeds back into the model, so Da Vinci gets smarter about each creative and each customer over time, regardless of which channel they engage on.
Prove and Improve Performance
AI That Learns and Lifts
With Da Vinci, every interaction makes the next one smarter, helping you drive both short-term results and long-term growth.
- Automated Testing, Always-On: Every campaign is an opportunity to experiment, with built-in control groups and learnings that feed back into the models.
- Strategic Insights: See what content resonates by audience, tone, and creative and, more importantly, understand why. Da Vinci is the only platform to deliver creative-level insights for marketing teams.
- Multi-Objective Optimization: Whether you're driving conversions or product discovery, Da Vinci aligns to your brand goals and business outcomes.
Intelligence That Acts — and Connects
Moving Beyond the Agentic Buzzword
Da Vinci's AI isn't a single model working in isolation or a buzzword we just use on the website. Da Vinci AI is a coordinated system that applies the right intelligence at every stage of the campaign process—and knows when to hand off to the tools your team already relies on.
- Built-In Assistants: AI That Works Alongside You. Stop switching between tools to get answers. Da Vinci's Agentic Assistants bring intelligence directly into your workflow. Subject Line assistants generate on-brand subject lines, while Analytics Assistants let you ask a plain-language question about your performance data. Direct, sourced answers, and copy, all in one place.
- MCP Integration: Bring Da Vinci Into the AI Tools You Already Use. Your teams don't live in one tool — and Da Vinci doesn't have to either. With MCP (Model Context Protocol) support, you can securely connect Da Vinci's data and intelligence into the enterprise AI solutions your teams already rely on, like Claude, Gemini, and more. Scoped permissions keep you in control of exactly what each tool can access.
Recent Resources
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Partners
Movable Ink has the most robust partner network in martech, with nearly 100 verified partner integrations into Movable Ink’s platform. Movable Ink works with, not against, your existing technology investments.
Unlock next-level personalization with Movable Ink and our world-class partner network.
