“Movable Ink, provider of the leading intelligent content platform, and Persado, the leading provider of AI-generated marketing language, today announced a collaborative partnership to help brands generate and test personalized content within email campaigns to build meaningful customer relationships and increase engagement and conversions. By combining Persado’s AI-powered solution for generating the specific words and emotions that resonate with a given audience with Movable Ink’s real-time testing and optimization, email marketers can automatically generate and deploy the best-performing content every time for every customer.
“Email doesn’t have the best reputation in the advertising industry. However, is that unfair? Speaking exclusively with ExchangeWire, Brett Wagner (pictured below), general manager APAC, Movable Ink explains why the format certainly isn’t dead, still has a lot to offer advertisers, and why APAC is leading the charge on global growth of email marketing.”
“Today Movable Ink offers a complete suite of tools and apps that allow email marketers to add a wide array of personalization and dynamically generated assets that uniquely render at the time of open. Today we are going to take a look under the hood, create a few use cases and give you a sense of what having access to this tool set could mean for your email marketing campaigns. ”