“Movable Ink helped us increase efficiency and greatly improved our email production process. We were spending about 10 minutes creating each hotel section in every email. Now we spend less than a minute.”
“Movable Ink, the visual experience platform provider for digital marketing leaders, today announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and differentiate through compelling consumer experiences.”
“Movable Ink has unveiled a platform expansion that it says can fuel consistent visual experiences via several channels.
The new capability allows brands to use data to generate what Movable Ink calls intelligent creative, the firm says.
Movable Ink announced the development at its Think Summit.
The platform is designed to generate “individualized visual experiences at the moment of engagement across email, web, and display,” states Vivek Sharma, CEO of Movable Ink.”
“"Marketing is in trouble." Great news with which to start a Wednesday morning. But Vivek Sharma, founder and CEO of Movable Ink was able to hint at some solutions in his opening keynote at ThinkSummit 2018 this morning.
"Databases are filled to the brim with words and numbers about our customers." But CMOs are still struggling to meet their goals. "What are we missing?" he asked. A rhetorical question: In today's world, he said, people are moved by the visual. Marketers are hamstrung because "existing processes weren't built for the visual era."”