“Feeling nervous about following your dream? Matt Potter pivoted in his career several times before settling at Movable Ink. We don’t always start as we mean to go on. Some of us take the scenic route to the job we’re really meant to end up doing. It can be scary, of course. If you want to hear from someone who has pivoted multiple times in their career, Matt Potter is the man to talk to.
“Leading Australian loyalty membership program, flybuys, has no shortage of data on its millions of members. So when the team started looking for ways to create customer surprise and delight to kick off the 2018 year, it latched onto the idea of turning these vast stores into hyper-personalised content customers could not only engage in, but also learn something about themselves. ”