For Media Organizations
In today’s market, attention is the ultimate currency. The main challenge for media organizations now is capturing customer interest — and keeping it.
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Hear from Benjamin Jacob, CRM Marketing Manager at FOX Bet, about how his team utilizes dynamic personalization to enhance their reactivation strategy and get campaigns out the door faster.
To remain competitive in the attention economy, the most successful brands will stand out from the crowd by delivering personalized value across every touchpoint.
Built to meet the needs of today’s digital consumer, Movable Ink enables the world’s largest media brands to create content that’s data-driven, contextually relevant, and unique for each customer at any given moment.
Content easily connects to all relevant data no matter where it lives, updates based upon a recipient's recent actions, and is auto-generated by the platform with post-deployment recency.
With Movable Ink, media organizations can automatically generate millions of versions of personalized content at scale to power any customer engagement, including next best high-value actions, lifecycle offers, and behavior-based content recommendations.
Strategic Solutions for Media
Below are some examples of how media organizations leverage Movable Ink across key customer journeys.
