5.1% Revenue Lift? Lenovo’s Loyalty Game Is Strong
In conversation with Corinne Hendrickson, Global Strategist, CRM & Email Marketing at Lenovo
Retention Meets Results, Powered by Personalization
Lenovo, the global technology powerhouse, unlocked the power of personalization to turn loyalty into a major revenue driver. By using Movable Ink, they reimagined monthly statements, added dynamic status bars, and crafted personalized point summaries, creating emails that truly resonate with their customers. This approach delivered a 5.1% boost in revenue, $3.4M in sales during Cyber 5, and freed up 200+ hours for the team—proof that meaningful personalization can drive incredible results.
