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How Domino’s Boosts Order Frequency Using Omni-Channel Personalization and Automation

In conversation with Ian Drake, Head of CRM and Loyalty at Domino’s UK

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Think outside the pizza-box

Domino's makes ordering a pizza convenient and straightforward, thanks to an omni-channel personalization strategy that keeps customers returning.

Hear how Ian Drake, Head of CRM and Loyalty at Domino's UK, increases order frequency by using automated personalization that ensures pizza-lovers get a timely, relevant message when they're most likely to buy.