Movable Ink for CRM, Lifecycle, and Loyalty Teams

Your customer data tells you who needs attention. Movable Ink helps you act on it at scale.

Every interaction is a chance to make a customer feel like you actually know them. Movable Ink combines your data with AI decisioning and automation so you can do that for every time for every customer on email, mobile, and web channel. Welcome in new customers, win back lapsed ones, and give your most loyal customers more reasons to stay.

Build deeper relationships. Grow lifetime value. Strengthen loyalty at scale. Drive Revenue.

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Our Customers

More than 600 of the world’s leading brands use Movable Ink to move faster, better respond to customer needs, and personalize at scale, without the developer resources, implementation lift, or ongoing maintenance that usually comes with it.

Case study

Lindsay Massey

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Lindsay Massey

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Read Case Study

Protect File Health While Deepening Engagement

Protecting email and mobile file health isn't just about how often you send. It's about making every interaction worth engaging with. AI-powered decisioning adapts content, timing, and frequency to each customer, giving engaged customers more of what they value while pulling back when fatigue sets in. The result is deeper engagement and stronger long-term file health without the one-size-fits-all send rules.

Turn Customer Data Into Individualized Experiences

Put your customer data to work with AI-powered decisioning that determines the best experience for each individual—not just the segment or journey they fall into. Movable Ink uses signals like loyalty status, purchase history, and browsing behavior to decide what each customer should see.

Then, dynamic content assembly brings those decisions to life in real time, ensuring every experience is relevant and up to date at the moment of engagement.

Understand Which Creatives Resonate for Which Customers

Go beyond clicks to understand which content and experiences drive the outcomes that matter to your CRM strategy, from repeat purchases and loyalty engagement to reactivation, and more.

See what content works, for whom, and why. Then use those insights not just to improve CRM, but to inform broader marketing and business strategy, turning every interaction into an opportunity to learn and continuously improve customer relationships.

"The barometer isn’t always making a sale–it’s about building a valuable relationship between business and customer."

- Kelly Haggard, VP, Marketing Innovation, Synchrony

"We saw $14 to $15 million in analyzed revenue lift last year. We’ve seen consistent double-digit lifts in our core KPIs, and we’re now able to scale personalization in ways that just weren’t possible before Da Vinci.”

"We set out to work smarter and faster, to drive significant commercial growth and meaningful customer engagement, and create a better customer experience by delivering the right content to the right customers at the right time. Enter Movable Ink Da Vinci—a solution that delivered operational and performance impacts in a matter of months instead of what could have taken years."

-Krissy Williams, Head of CRM, Loyalty & Personalization

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"By moving to Da Vinci and what I would call real personalization, we're seeing click rates increase by nearly 13% because we're able to personalize versus just segment. We're also building emails in about 25% of the time we previously spent."

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