Audible’s Mobile Strategy That Keeps Listeners Hooked
In conversation with Rich Allen-Page, Director, Outbound Marketing Strategy at Audible
From Push to Play: Audible Personalizes Every Mobile Moment
Audible’s library might be endless, but its approach to marketing is anything but generic. With Movable Ink, Audible tailors every message—across email, push notifications, and in-app experiences—to reflect each listener’s interests, behavior, and timing.
Mobile has become a powerful driver of re-engagement, helping listeners return to the app to finish a book, explore a new release, or make a purchase. By scaling personalized creative and launching campaigns faster, Audible is building stronger connections with every customer, wherever they are.
