Movable Ink Color LogoX iconRoyal Caribbean logo with a white crown and anchor symbol on a dark blue background and the text 'Royal Caribbean International' in white and black on blue and gold backgrounds.

70% Less Effort: Royal Caribbean’s Efficiency at Work

In conversation with Albert Palacio, Lead International Casino Email Marketing at Royal Caribbean

Smoother workflows, bigger results.

Managing updates across 203 markets, 10 languages, and 11 currencies was no small feat for Royal Caribbean. Manual workflows and static content bogged the team down with time-consuming tasks, leaving little room for innovation or strategic growth.

By adopting automation and real-time, data-driven personalization, the team streamlined their processes, cutting manual work by an impressive 70%. This newfound efficiency has freed them to focus on high-impact initiatives, driving a remarkable 5% increase in bookings—proof that combining efficiency with personalization delivers outstanding results.

Let’s talk about what Movable Ink can do for you.

Activate your data into personalized content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

Activate your data into personalised content in any customer engagement. Get a demo to see why the world’s most innovative brands rely on Movable Ink to drive customer engagement and accelerate their marketing performance.

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