Programmatic CRM
Bring the power of paid media to every owned channel.
Creativity & Storytelling
Strategy & Vision
Business Context
Marketing Objectives
Guardrails & Business Rules
Emotional Intelligence
Goal Optimization
Creativity & Storytelling
Strategy & Vision
Business Context
Marketing Objectives
Guardrails & Business Rules
Emotional Intelligence
Goal Optimization
Marketer
Programmatic CRM
Creative Scoring
Creative Decisioning
Frequency & Send Time
Creative Generation
Goal Optimization
Stylistic Preferences
Purchase Intent
Creative Scoring
Creative Decisioning
Frequency & Send Time
Creative Generation
Goal Optimization
Stylistic Preferences
Purchase Intent
Machine
Programmatic advertising doesn’t rely on static segments and content. AI decides what to serve, dynamic creative tailors the experience, and continuous optimization makes every engagement smarter.
Bring that same intelligence to owned channels—making billions of real-time decisions to curate the most relevant experience for every customer across email, mobile, and web.
Movable Ink is Powering the Next Generation of Customer Engagement
Your favorite brands already use Movable Ink. More than 600 of them trust us to bring Programmatic CRM to life.
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Ditch the Campaign Calendar
Programmatic advertising doesn’t decide weeks in advance which audience gets which ad. AI makes the decision at the moment of engagement, evaluating the customer, the available creative, and the desired outcome.
Apply that same approach to owned channels, replacing arbitrary rules-based decisioning with AI that dynamically selects the best content for each customer.
Assemble the Right Experience
In paid media, dynamic creative turns a single campaign into thousands of personalized ad experiences. Your owned channels shouldn’t be any different.
Automatically transform the data you already have into a unique composite image for each customer the moment they choose to engage—dynamically assembling and adapting each layer based on their context, behavior, and intent. One send. Infinite creative.
Let Agents Do the Work
Programmatic CRM puts you in control—without having to manage every step yourself.
AI agents turn your intent into action, automating workflows and orchestrating tasks across data, content, campaigns, and performance, so you can focus on the strategy, not the execution.
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Turn Performance Into Insight
Go beyond campaign-level metrics.
Programmatic CRM connects content to performance, revealing which creatives work, for whom, and why. See exactly how each experience drives opens, clicks, conversions, revenue, and retention, then turn those first-party insights into smarter content strategies across every channel.
"We've connected all of the data and have blended the conversation. Because at the end of the day, you can have hundreds of campaigns, hundreds of channels, but you only have one customer you're speaking to.”
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"We’ve seen consistent double digit lift in our core KPIs. For example, we saw $14-15 M in annualized revenue lift last year.
We are [also] able to scale our personalization efforts in a way that just wasn’t possible before. We sent one campaign that had nearly had 1.1M unique content variations. That would have been unconceivable without [Movable Ink] Da Vinci."
"The [Movable Ink] products have helped us a deliver better customer experience which then delivers better results. We’ve seen double digit lifts across all our key KPIs- click through rate, conversion rate, and revenue per send."
"We have lots of data held in various different sources, lots of different teams to collaborate with….Movable Ink has helped us by bring all our data sources together—regardless of where they live— making it a lot easier and quicker to bring personalization into our communications."
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Discovery how Curry’s saw results like:
• 167% lift in CRM revenue
• 7.5 MM growth in subscriber base
• 125% increase in productivity
Learn moreRetail & eCommerce Resources
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