Magical marketing experiences don’t happen by chance. They’re the result of a smart marketing strategy, advanced technology, and the right partner. Movable Ink empowers marketers to deliver personalized, data-driven content at scale across every channel, with measurable business impact.
Customers
Discover how the world’s leading brands deliver unparalleled customer experiences with Movable Ink.
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The Magic Behind Citi's Marketing
"This was the first cards program to leverage Movable Ink. We started with 9 million customers and now we’ve rolled it out to nearly our entire card member base - 25 million customers. Every time a customer opens their email, it’s fully tailored to their needs."
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The Magic Behind TurboTax's Marketing
TurboTax, the financial superhero of tax preparation, understands how to help their customers tackle these challenges. Their mission is to make the process as smooth as possible, ensuring customers feel financially empowered while maximizing their refunds.
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With Movable Ink, hear how Kory’s team keeps data activation a core focus, fosters a testing mindset, and consolidates first-party data to amplify results-driven personalization.
In this video, Liz Greenbaum discusses the success behind the offers program and her approach to testing, conducting process improvements, and pushing boundaries.
Behavioral Data and AI Inform Dynamic Content Generation + Selection
Fidelity x Movable Ink
The mockup showcases a dynamic email experience featuring live-updating retirement data and rates, personalized financial article recommendations, and an integrated account checklist powered by Segment to drive onboarding completion. It also includes an interactive poll to capture zero-party data and retarget customers with tailored follow-up content based on their responses.
