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Magical marketing experiences don’t happen by chance. They’re the result of a smart marketing strategy, advanced technology, and the right partner. Movable Ink empowers marketers to deliver personalized, data-driven content at scale across every channel, with measurable business impact.
Customers
Discover how the world’s leading brands deliver unparalleled customer experiences with Movable Ink.
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With Da Vinci, the team turned AI into time saved and results that delivered big: a 40%+ lift in conversion rate and seven hours back each week to focus on what matters.
By implementing Movable Ink, it was a breeze for Superdrug to create a winning omni-channel experience. By prioritizing personalization and leaning on data-driven automation for execution, Superdrug saw stellar results across email, mobile, and in-store activity.
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"Da Vinci made our marketing and creative teams more efficient. It's impacted our financial performance through revenue lift. And most importantly, it's made our customer experience better."
With data at the forefront of The Vitamin Shoppe's email marketing strategy, see how Brett's team transforms every message into a loyalty opportunity, enhances monthly snapshots and year-in-reviews, and finds new ways to collect zero-party data.
To accomplish this feat, TurboTax teamed up with Movable Ink to build tailored marketing experiences unique to each customer’s tax journey.
"We've connected all of the data and have blended the conversation. Because at the end of the day, you can have hundreds of campaigns, hundreds of channels, but you only have one customer you're speaking to."
Read the Case StudyBehavioral Data and AI Inform Dynamic Content Generation + Selection
CVS can use Da Vinci and Studio together in batch campaigns to deliver individualized emails at scale.
In the mockup, Da Vinci selects the primary creative for each customer, serving a Valentine’s-focused story to Danielle and Extra Big deals-driven deals to Scott based on their data. Studio then populates the email in real time with live pricing, product recommendations, live rewards balance, store locations, reviews, and relevant coupons.
Together, AI decisioning chooses the right message while Studio activates the data, enabling CVS to scale personalization without added production effort.
Walgreens x Da Vinci
Walgreens leverages Da Vinci and Studio together in batch sends. Da Vinci selects the Main Story for each customer, choosing from 50+ different category creatives that rotate each Sun-Sat Ad Week. Studio populates various content blocks including loyalty banners, product grids, available offers and other behavioral and contextual elements.
With Da Vinci, Walgreens generates ~4M creative variations for every campaign deployed!
