As partners in digital innovation, Persado and Movable Ink have teamed up to explore the many ways email marketers should use personalization and emotional language to elevate their campaigns and drive results.

You’ll learn the best and worst emotions to leverage in your emails, how to use contextual tactics that best match up with your customer’s journey, and how to develop a game plan for creating personalized offers based on your customer’s behavior.

Download your copy now!