The Current State of AI in Retail

Based on insights from 225 senior retail marketers across small, mid-sized, and enterprise organizations, this report breaks down how AI is being applied inside real programs today.

You’ll learn:

• Where AI is driving measurable gains in performance and personalization
  
• Why adoption looks very different across email, mobile, and other owned channels
  
• How leading teams are scaling AI responsibly without sacrificing relevance or trust
  
• Where enthusiasm is outpacing readiness and what marketers are doing about it

Retail may be out front, but the implications go far beyond one industry. If you care about relevance, performance, and applying AI with intention, this report offers a clear, grounded benchmark for what’s working now.

Step inside the report.