As shoppers become increasingly price-sensitive, it’s vital to develop strategies that go beyond discounts. This guide equips you with the insights you need to balance full-price and promotional tactics effectively.

Movable Ink's Director of Strategy, Becki Francis, has compiled actionable strategies and best practices from top brands like Asda, Currys, Thalia, and Ulta, showing how to enhance the shopping experience while maintaining your brand’s identity.