Report

Black Friday & Cyber Week:

The Data Behind the Deals

Holiday insights, shopper behaviors, and actionable tips to crush your 2025 marketing goals.

Access the report

How did personalization measure up this season? The results are in—explore the key trends, insights, and strategies every CRM leader needs to stay ahead.

The numbers are in

27%

growth in conversion rate from email personalization during Cyber Monday

59%

of Cyber 5 clicks came from mobile devices

181

billion impressions powered by Movable Ink

5%

increase in clicks and conversions leading up to Thanksgiving week