Black Friday & Cyber Week:
The Data Behind the Deals
Holiday insights, shopper behaviors, and actionable tips to crush your 2026 marketing goals.
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How did personalization measure up this season? The results are in—explore the key trends, insights, and strategies every CRM leader needs to stay ahead.
The numbers are in
200+
billion impressions powered by Movable Ink
64%
of Cyber 5 conversions came from mobile
16%
year-over-year lift in AOV during Cyber 5
10%
of pre-Thanksgiving conversions moved into the Monday–Wednesday lead-in to the holiday
Ready to dive in?
Get the results
Insights to grow revenue, optimize planning, and turn holiday wins into success.
