Report

Black Friday & Cyber Week:

The Data Behind the Deals

Holiday insights, shopper behaviors, and actionable tips to crush your 2025 marketing goals.

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How did personalization measure up this season? The results are in—explore the key trends, insights, and strategies every CRM leader needs to stay ahead.

The numbers are in

27%

growth in conversion rate from email personalization during Cyber Monday

59%

of Cyber 5 clicks came from mobile devices

181

billion impressions powered by Movable Ink

5%

increase in clicks and conversions leading up to Thanksgiving week

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Insights to grow revenue, optimize planning, and turn holiday wins into success.