Black Friday & Cyber Week:

The Data Behind the Deals

Holiday insights, shopper behaviors, and actionable tips to crush your 2026 marketing goals.

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Four diverse shoppers carrying bags and gifts walking past a smartphone showing sale discounts.

How did personalization measure up this season? The results are in—explore the key trends, insights, and strategies every CRM leader needs to stay ahead.

Person wearing black leather jacket holding Black Friday and sale shopping bags.

The numbers are in

200+

billion impressions powered by Movable Ink

Smiling person holding a large gold star above a five-star rating bar with a speech bubble nearby.

64%

of Cyber 5 conversions came from mobile

Illustration of a woman sitting inside a shopping cart holding a large plus sign.

16%

year-over-year lift in AOV during Cyber 5

Smiling woman holding a wrapped gift box with a percentage symbol above on a pink background.

10%

of pre-Thanksgiving conversions moved into the Monday–Wednesday lead-in to the holiday

Illustration of a woman running with shopping bags in front of a large browser window with a cursor clicking a button.
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Insights to grow revenue, optimize planning, and turn holiday wins into success.