Marketing has always been a balancing act. Strategy on one side, endless execution on the other. However, between building segments to testing content, too much time is spent keeping campaigns running and not enough driving the kinds of results that move the business forward.

But here’s the hard truth: even with all that effort, most marketing still falls short of its full potential. Engagement plateaus. Financial lift is minimal. Teams are stretched thin chasing performance that should be better.

It’s time to rethink marketing.

Autonomous Marketing is the next evolution. It uses AI decisioning to automate what, when, and how often to send messages to customers. Agents then take care of the execution, so marketers can focus on what matters: being more creative, more strategic, and scaling performance that actually drives business growth.

That’s the vision we unveiled at this year’s Think Summit. With powerful new features across Studio and Da Vinci, marketers can spend less time in the weeds and more time leading strategy, and see exponentially better results because of it.

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What's New with Da Vinci

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Introducing Agentic Campaigns 

Da Vinci’s Agentic Campaigns put execution on autopilot with just three quick steps. Upload your creative, set the brand guardrails, and define your objectives. From there, Agents take  over. 

Now, Da Vinci’s Agentic Campaigns handle personalized content, subject lines, send time, and frequency for every recipient. Campaigns operate within brand-set rules like quiet hours, frequency caps, and audience criteria, so marketers stay in control while AI drives performance. You can still schedule manual sends for moments that matter, like a product drop or major events. For everything else, Agentic Campaigns keep the engine running while delivering exponential results. 

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Smarter AI Models, Better Results 

Performance lifts shouldn’t come with tradeoffs. That’s why we’ve upgraded the models behind Da Vinci’s AI decisioning engine. The Content Decisions model now supports short-lived dynamic content without the preview delay to deliver up to 25% higher revenue per send.Our Subject Line Generation and Prediction models have been upgraded, driving up to 15% more clicks and learning what resonates with audiences, all while staying true to your brand voice. The Frequency model helps cut send volume by up to 30% (while increasing, not hurting, performance!), reducing fatigue and unsubscribes.

More Strategic Insights and Visibility 

As Autonomous Marketing becomes more prevalent, marketing teams will shift from manual execution to providing strategic support—activating new insights to drive smarter, more personalized experiences at scale. That’s where Da Vinci’s new strategic insights come in. The new Creative Effectiveness Insights, for example, give brands the ability to easily analyze what content is or isn’t driving revenue and retention. Other exclusive insights, like Audience Benchmarks, make it easy to compare results across groups of customers.

Da Vinci now also supports Contact-Level Exports, which sends engagement data directly to a brand’s cloud data warehouse or customer data platform (CDP). This unlocks advanced analytics across the organization and fuels deeper insights.

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Better Content, Less Lift

Autonomous marketing means that marketers can scale personalization without the heavy manual lift. A new drag-and-drop editor supports live text, Studio assets, and brand styling, all in one place. Multilingual support makes it easy to build once and localize globally. And with the Brand Kit, teams can set logos, color schemes, tone guidelines, and default styles for consistency across channels, including Subject Line Generation, in every campaign.

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Bring AI to Mobile 

Later this year, Da Vinci’s AI will power personalization across SMS, MMS, push, and rich push. That means brands can deliver consistent, high-performing messages across every mobile touchpoint, without adding to the team’s workload.

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What's New with Studio

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WhatsApp & RCS Now Personalized 

With billions of active users, WhatsApp is a critical global channel. Now marketers can bring personalized content to the channel by using open-time data to tailor every message through Studio. RCS is next. With support on the way, brands will soon be able to deliver interactive, high-resolution messages across Android and iOS, turning basic notifications into personalized visual experiences that increase clicks, conversions, and revenue.

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Studio for Web

Autonomous Marketing now goes beyond email and mobile. With Studio for Web, marketers can apply proven personalization strategies across landing pages, banners, interstitials, and web notifications—automatically transforming data into dynamic content. 

To make this possible, we’re expanding our omni-channel ecosystem with new integrations with CMS platforms like Adobe, Salesforce, and Sitecore, so teams can activate personalized web experiences faster without any development lift required.

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Create, Test, Launch—Your Way

Tactics was first introduced at Think Summit 2024 and it has evolved fast. This self-serve feature is critical for Autonomous Marketing, since it gives marketers best-practice templates and guided workflows to quickly build, design, and launch personalized content in minutes. Recent updates support a growing list of use cases, from onboarding and upsell to loyalty and retention, while simplifying usage to reduce reliance on technical support. Built-in testing also helps teams measure performance lift with ease.

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Guided Data Setup makes it even easier to get started. It automatically maps the data each Tactic needs, compares it to what’s available, and shows which use cases are ready to launch along with the ones that need a few more data points to unlock.

Once the required data is identified, marketers get step-by-step instructions to activate it using Studio’s Integration Gallery. With over 120 prebuilt integrations—including new integrations into Iterable, Emarsys, Klaviyo, Shopify, and custom APIs—connecting your tech stack has never been simpler.

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This Is Just the Beginning

With new features rolling out across every channel, marketers now have more ways to increase financial impact by driving higher revenue, improving efficiency, and maximizing returns from every campaign. Less time on manual work means more focus on strategies that move the bottom line.

Want to see the financial upside for your team? Contact your support team or request a demo to explore what’s new.