Q1 2025 Product Announcement: Faster and Smarter Execution Across Channels

Movable Ink’s latest product release is all about helping you work faster and smarter, not harder. With ready-to-use email Tactics and real-time personalization for WhatsApp you can quickly launch compelling use cases and deliver tailored experiences across channels. And with AI-assisted analytics surfacing real-time insights, you can continuously refine and optimize your content for even better results. 

Here’s what’s new:

‍

We’re Making it Easier to Kickstart Personalization

We know that creating high-quality, personalized content can be time-consuming. That’s why we’ve made it easier than ever to get started with Tactics. Instead of building content from scratch, marketers can choose a ready-made, best-practice template then follow a guided workflow to launch their use case in just a few steps—no technical expertise required.

First introduced in our Q3 2024 Product Announcement, Tactics continues to expand to help teams execute personalized content faster and at scale.

‍

More Tactics for Email

To scale personalized email content, the expanded Tactics Gallery now includes high-impact use cases like countdown timers, scratch-offs, weather-based messaging, abandoned cart banners, and live polls. With more options at your fingertips, delivering personalized, dynamic content has never been easier.

‍

We're Bringing Real-Time Personalization to WhatsApp

‍

Dynamic, Personalized Experiences

Marketers need to meet customers where they are, and messaging apps are a critical part of the journey. Studio now offers support for WhatsApp, allowing you to transform static messages into dynamic, real-time experiences tailored to each customer at the moment they engage. Instead of one-size-fits-all messaging, you can now personalize WhatsApp content using data like location, weather, loyalty status, and product recommendations without any coding on your end. 

Setup is simple: once WhatsApp is enabled through your Mobile Service Provider (MSP), you can then build templates that incorporate Studio content. Like other mobile channels, Studio content in WhatsApp is powered by dynamic image URLs generated at the moment of impression.

This feature is currently in early access. If you're interested in joining the program, reach out to your Client Experience Manager to learn more.

‍

We're Making It Easier to Get the Insights You Need—Without the Manual Setup

‍

Instant Insights with Conversational Analytics Explorer

Getting performance insights shouldn’t require hours of dashboard setup. With Conversational Analytics, simply ask Studio a question, such as “What was my top-performing Tactic last week?” You’ll receive instant answers and data-backed visualizations in response. With real-time insights just a question away, you can quickly identify trends, make informed decisions, and refine your strategy without digging through reports. 

‍

Smarter Campaign Monitoring

With the new Notifications Center, you get real-time visibility into critical campaign updates–without the need for constant monitoring. Users can opt in to receive alerts via email or in-platform notifications, customizing settings to match their workflow. Whether it’s identifying incomplete workflows or detecting missing actions, the system flags key issues so teams can act quickly and keep campaigns running smoothly. By putting you in control of what and how you’re notified, you can focus on execution, not troubleshooting. 

‍

We’re Simplifying Audience Management for Better Targeting

‍

Streamlined Audience Management

Building and managing audiences can be tedious and disjointed without the right tools. That’s why Unified Audience Builder combines filtering, segmentation, and experimentation into one intuitive interface, making it easy to define and activate the right audiences. With a two-step workflow, users can create Filter and Segment Type Audiences with distinct selections, improving efficiency and accuracy. Enhanced filtering and audience type identification ensure you can quickly find and manage the right segments, so you can execute personalized emails faster.

‍

We’re Giving You More Control Over User Management

‍

Simplified Access and Permissions

Managing users across your organization shouldn’t be a hassle. With Self-Service User Management, you can quickly invite users and manage access without submitting service requests, giving teams more flexibility and control. Whether you need to add new team members or adjust permissions, the streamlined interface makes it easy to keep everything organized.

Using both Da Vinci and Studio? A single login—via password or SSO—ensures a seamless experience across platforms. Plus, with expanding Roles & Permissions, organizations will have even more control over user access, making it easier to manage who can do what within the platform.

‍

There’s More to Come… 

We’re constantly innovating, and there’s more on the horizon. Stay tuned for new features and upcoming platform enhancements, or schedule a session with us to get a sneak peek at what’s next.