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Pat yourself on the back – you’ve survived another Cyber Week. If you’re like us, you’re reviewing your performance and tallying your totals. This Cyber Week was one for the books, with record-breaking online sales on Black Friday and some eyebrow-raising conversion stats on Cyber Monday. Continue reading
With holiday email campaigns in full swing, you’re probably curious about how your customers are actually interacting with your messages. That’s where we come in. We’re taking a close look at holiday email activity during the busiest weeks of the season. We’ll look at opens by device, email conversions and more to help you keep tabs on industry trends. Continue reading
Happy Monday, marketers! Ready to get back at it? Before diving into to the workday, how about taking another sip of coffee and checking out some of the latest email marketing news? Here you go: Continue reading
Happy Monday, marketers! Here in the U.S. we are celebrating Thanksgiving this week. And speaking of that – thanks to you for checking out our blog! We appreciate it very much. Now, on with the news. Continue reading
Email engagement is a huge priority for email marketers. Higher engagement = lifts in click-through rates, read rates and higher overall revenue generated per email. So how can you send emails that are guaranteed to drive engagement? Continue reading
With Cyber Week fast approaching, you probably already have your holiday emails stacked and ready to go. But there’s a lot at stake – if you’re like 65% of brands, your goal is to increase revenue from email conversions. Your email campaigns need to get noticed and outshine your competition. Continue reading