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Movable Ink Blog
Data & Technology

What is Data Driven Marketing?

Data-driven marketing is backed up by the numbers, and the time is now for marketers to implement it. Discover how your brand can optimize customer data to its fullest potential to generate the campaigns that engage your customers.

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What is Zero Party Data?

Zero-party data: martech’s latest buzzword, or groundbreaking data shift? Discover what zero-party really is and how it’s different from other forms of data, how to collect and activate it, and where it’s leading the future of marketing.

What is First Party Data?

First-class marketing plans need first-party data. Unlike any other data, it empowers marketers to know what consumers want the moment they see it. Discover how to harness data with unparalleled accuracy and power unforgettable campaigns.

How MessageGears and Movable Ink Are Solving the Data Friction Problem

MessageGears is a Movable Ink partner that gives marketers direct access to their data, wherever it lives, allowing the world’s biggest brands to deliver timely, personalized campaigns that speak directly to customers.

Data Determined: The Key to Mastering Sophisticated Marketing Campaigns

A sophisticated marketing strategy involves personalization at every phase of the customer journey — and success is found within the data. Discover how to use APIs and zero- and first-party data in tandem to truly captivate an audience. ...

Zero- And First-Party Data: The Key to Accurate Customer Targeting

The use of zero- and first-party data is essential to creating a successful brand-customer relationship. Wondering how to activate this data? In this blog, discover effective ways to implement them into your next campaigns. ...

How API Integrations Benefit Omni-Channel Personalization

With the help of APIs, brands can deliver a consistent omni-channel experience to customers with ease. From the inbox to mobile messaging, APIs bring personalized, visualized storytelling to the forefront of a successful marketing strategy.

How Brands Use Automation to Scale Email Personalization Strategy

Nothing is better than creating valuable, result-driven content that can be transformed into endless variations without the manual work. It’s the age of marketing automation and personalized, 1:1 content has never been easier to achieve. ...

Data Management is the Key to Powerful Customer Engagement

The Braze 2022 Global Customer Engagement Review digs deep into what’s working and what’s not in the world of marketing personalization. The number one challenge for marketers to achieve this personalization? Managing their data.

How StubHub Uses Omni-Channel Experiences to Drive Loyalty with Braze and Movable Ink

At Movable Ink’s 2021 (Re)Think conference, Braze’s Evangelist Magith Noohukhan spoke with StubHub’s former Head of CRM and Customer Data Chris Lanzafame about how to drive customer loyalty and retention by using actionable data.

Designing Email and Mobile Personalization with ESPN and Movable Ink

At Movable Ink’s 2021 (Re)Think conference, two ESPN marketers spoke with Movable Ink Senior Client Experience Manager Andrew Brawley about the design process along with the daily minutia and challenges that can often pop up.
Designing Email and Mobile Personalization with ESPN and Movable Ink

Half a Century of Innovation: Looking Back on 50 Years of Email

From his desktop computer in 1971 and while working on an early version of what would become the internet, Ray Tomlinson sent the first email from one individual to another.
Half a Century of Innovation: Looking Back on 50 Years of Email


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