Data Determined: The Key to Mastering Sophisticated Marketing Campaigns
A sophisticated marketing strategy involves personalization at every phase of the customer journey — and success is found within the data. Discover how to use APIs and zero- and first-party data in tandem to truly captivate an audience. ...
How Brands Use Automation to Scale Email Personalization Strategy
Nothing is better than creating valuable, result-driven content that can be transformed into endless variations without the manual work. It’s the age of marketing automation and personalized, 1:1 content has never been easier to achieve. ...
Data Management is the Key to Powerful Customer Engagement
The Braze 2022 Global Customer Engagement Review digs deep into what’s working and what’s not in the world of marketing personalization. The number one challenge for marketers to achieve this personalization? Managing their data.
How StubHub Uses Omni-Channel Experiences to Drive Loyalty with Braze and Movable Ink
At Movable Ink’s 2021 (Re)Think conference, Braze’s Evangelist Magith Noohukhan spoke with StubHub’s former Head of CRM and Customer Data Chris Lanzafame about how to drive customer loyalty and retention by using actionable data.
Half a Century of Innovation: Looking Back on 50 Years of Email
From his desktop computer in 1971 and while working on an early version of what would become the internet, Ray Tomlinson sent the first email from one individual to another.
Key Takeaways from an Analysis of Content Caching in the Newly Released iOS 15
CEO of Movable Ink, Vivek Sharma, shares key takeaways from Movable Ink’s latest data analysis of the current impact of Apple’s iOS 15 and Mail Privacy Protection.
Movable Ink Research: Analysis of iOS 15 Content Caching
A new report from Movable Ink analyzes the early results of Apple iOS 15's recent-time caching changes now that iPhone users have access to Mail Privacy Protection.
Understanding the Power of Zero- and First-Party Data
Zero-party data requires people to volunteer specific information to marketers through surveys, polls, and any other way digital marketers can entice their customers to submit more data. ...
Movable Ink Partners With Syte to Enable Hyper-Personalized Email Marketing
Movable Ink and Syte, the leading Product Discovery Platform, have joined forces to empower brands to send hyper-personalized, dynamic emails, just in time for the holiday rush.