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Movable Ink Blog
Data & Technology

Key Takeaways from an Analysis of Content Caching in the Newly Released iOS 15

CEO of Movable Ink, Vivek Sharma, shares key takeaways from Movable Ink’s latest data analysis of the current impact of Apple’s iOS 15 and Mail Privacy Protection.

By Vivek SharmaRead More

Understanding the Power of Zero- and First-Party Data

Zero-party data requires people to volunteer specific information to marketers through surveys, polls, and any other way digital marketers can entice their customers to submit more data.

By Movable Ink
Understanding the Power of Zero- and First-Party Data

Data-Activated Content Just Got Easier with New Studio

Data-activated content just got a whole lot easier with the launch of Movable Ink’s most powerful Studio update yet. Marketers gain a new concept of freedom when it comes to executing uniquely personalized campaigns—the power to do it all o

By Movable Ink

Half a Century of Innovation: Looking Back on 50 Years of Email

From his desktop computer in 1971 and while working on an early version of what would become the internet, Ray Tomlinson sent the first email from one individual to another.
By Alison Lindland–Senior Vice President, Strategy
Half a Century of Innovation: Looking Back on 50 Years of Email

Movable Ink Research: Analysis of iOS 15 Content Caching

A new report from Movable Ink analyzes the early results of Apple iOS 15's recent-time caching changes now that iPhone users have access to Mail Privacy Protection.
By Michael Nutt

Movable Ink Partners With Syte to Enable Hyper-Personalized Email Marketing

Movable Ink and Syte, the leading Product Discovery Platform, have joined forces to empower brands to send hyper-personalized, dynamic emails, just in time for the holiday rush.
By Ido Segev–VP Partnerships & Business Development at Syte
Ido Segev-VP Partnerships & Business Development at Syte

How to Build Your First Party Data Strategy

The best time to invest in your first-party data set was yesterday. The second best time is today. Here are principles you can follow to build your first-party data strategy and details on how a Customer Data Platform can help.
By Joey Colvin, Content Marketing Manager – mParticle
Title: How to build your first party data plan

For Better Personalization, Brands Need to Embrace More Data

This is a guest blog post from Rew Golding, Head of Partnerships & Alliances at Upland CXM – a Movable Ink Exchange Partner. Having worked in Marketing and Customer Experience for over 15 years, Rew heads up Upland CXM’s Global partner team...
By Movable Ink

The Future of Retail: Data Integration

Companies have access to more customer data than ever before, allowing them to create personalized experiences that drive engagement. But in order to make use of this information, they first have to organize and unify the data, which can be...
By Philippa

[Lookbook] Inkredible APIs: How to Use APIs to Drive Personalized Experiences

Application Programming Interfaces, better known as APIs, are the secret sauce behind the world’s most innovative personalized marketing campaigns. ...
By Kristen Dunleavy

Inkredible Integrations: Customer Data Platforms

At Movable Ink, we’re dedicated to helping marketers create the kind of scalable, highly-personalized campaigns that engage customers and ultimately drive results. We know how important it is to drive efficiency, save time, and make the mos...
By Kristen Dunleavy

[On Demand Webinar] How to Unlock Your Data to Power Real-Time Experiences at Scale

Today’s consumers have exceedingly high expectations when it comes to personalized brand experiences. But campaigns can only be as relevant as the data that marketers can access. With data sources that are often siloed or inaccessible, mark...
By Carine Alexis

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