The Definitive Guide to Data Personalization: How to Build a Customer-Centric Brand
Gone are the days of relying on generalized statistics and educated guesses. The key to customer-centric marketing lies in data personalization. Discover how your brand can harness customer data to generate unforgettable campaigns.
How Email Automation and Personalization Help Marketers Perfect Their Campaigns
Customers want personalization, but scaling 1:1 messaging can prove to be a challenge for brands. Automation is the key to unlocking sustainable, effective personalization. With this dynamic duo, tailored messaging is a snap.
Featured Post
What is Data Driven Marketing?
Data-driven marketing is backed up by the numbers, and the time is now for marketers to implement it. Discover how your brand can optimize customer data to its fullest potential to generate the campaigns that engage your customers.
Featured Post
How MessageGears and Movable Ink Are Solving the Data Friction Problem
MessageGears is a Movable Ink partner that gives marketers direct access to their data, wherever it lives, allowing the world’s biggest brands to deliver timely, personalized campaigns that speak directly to customers.
Data & Technology
Data Determined: The Key to Mastering Sophisticated Marketing Campaigns
A sophisticated marketing strategy involves personalization at every phase of the customer journey — and success is found within the data. Discover how to use APIs and zero- and first-party data in tandem to truly captivate an audience. ...
Data & Technology
Zero- And First-Party Data: The Key to Accurate Customer Targeting
The use of zero- and first-party data is essential to creating a successful brand-customer relationship. Wondering how to activate this data? In this blog, discover effective ways to implement them into your next campaigns. ...
Data & Technology
How API Integrations Benefit Omni-Channel Personalization
With the help of APIs, brands can deliver a consistent omni-channel experience to customers with ease. From the inbox to mobile messaging, APIs bring personalized, visualized storytelling to the forefront of a successful marketing strategy.
Data & Technology
How Brands Use Automation to Scale Email Personalization Strategy
Nothing is better than creating valuable, result-driven content that can be transformed into endless variations without the manual work. It’s the age of marketing automation and personalized, 1:1 content has never been easier to achieve. ...
Data & Technology
Data Management is the Key to Powerful Customer Engagement
The Braze 2022 Global Customer Engagement Review digs deep into what’s working and what’s not in the world of marketing personalization. The number one challenge for marketers to achieve this personalization? Managing their data.
Data & Technology
How StubHub Uses Omni-Channel Experiences to Drive Loyalty with Braze and Movable Ink
At Movable Ink’s 2021 (Re)Think conference, Braze’s Evangelist Magith Noohukhan spoke with StubHub’s former Head of CRM and Customer Data Chris Lanzafame about how to drive customer loyalty and retention by using actionable data.
Data & Technology
Designing Email and Mobile Personalization with ESPN and Movable Ink
At Movable Ink’s 2021 (Re)Think conference, two ESPN marketers spoke with Movable Ink Senior Client Experience Manager Andrew Brawley about the design process along with the daily minutia and challenges that can often pop up.
Data & Technology
Half a Century of Innovation: Looking Back on 50 Years of Email
From his desktop computer in 1971 and while working on an early version of what would become the internet, Ray Tomlinson sent the first email from one individual to another.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
