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AI Personalization

What Is an Ensemble Approach to AI?

AI has taken over every corner of martech, but one type stands out among the rest: the ensemble approach to AI. With this comprehensive type of AI, marketers can create cohesive, effective content that drives engagement and revenue.

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Marketers’ Comprehensive AI Glossary

AI is quickly becoming marketers’ number one tool, but not every solution is made equal. Get a firm grasp of AI terminology to help you discern which solutions deliver strong, innovative value, and which ones you can step away from.

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Why Marketers Must Replace the Campaign Calendar

While the campaign calendar has helped marketers organize their strategies, it’s time to trade it in for something better: AI. Learn how to upgrade to AI-driven timing that allows you to send personalized messages at the most relevant time.

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Email Marketers’ Groundhog Day: End Repetitive Content with AI

Marketers are often stuck in a cycle of repetitive messaging, as if they’re in the email version Groundhog Day. But with the power of AI and a few key strategies, they can break the endless loop to deploy fresh, engaging content every time.
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The Three Phases of AI-Powered Customer Engagement

AI is the way to engaging customers further, but integrating a new solution can be challenging for marketers. But by using this three-phased plan from MoEngage and Poshmark, marketers can soon implement AI efficiently and effectively.
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Potential to Practice: Fusing Human Ingenuity and AI

AI has incredible potential, but its practical application often challenges marketers. Discover practical, rubber-hits-the-road tips for implementing AI and using the solution to its fullest potential.
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An Overview of the Audience of One Report: The Marketer and the Machine

Movable Ink’s flagship report, Audience of One: The Marketer and the Machine is here! Get a deep dive in how marketers are leveraging AI across various functions to engage their customers and speed up workflows.
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Does AI Bring a Human Touch to Your Marketing Campaigns?

AI powered personalization is what marketers need to add that human touch to their campaigns. By using AI to deploy relevant content and streamline workflows, marketers get the time and resources they need to engage customers.
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Don’t Break Up With Batch and Blasts: Personalize Them

Batch and blast emails are associated with generic campaigns. But don't discard batched email programs quite yet. By using AI powered personalization, marketers can now personalize every batch and blast campaign to engage all customers.
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Marketer-in-the-Loop: Maximizing Marketer and Machine’s Strengths

Want to leverage the partnership of marketer and machine? Discover how the two are at their best when they work together using a marketer-in-the-loop approach, based on the original human-in-the-loop model.
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5 Takeaways from How To Maximize Your AI Investment

Martech is buzzing about AI, but just like any other solution, marketers must ensure that they’re maximizing its capabilities. Learn how to optimize your AI’s effectiveness in these top takeaways from our recent discussion with Forrester.
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AI Fact or Fiction? | 5 AI Myths Dispelled

As a marketer, it’s vital to know what’s true about AI and what’s just hype. In this blog, Erica Dingman will debunk the five most common myths about AI while offering key tactics that leverage the solution’s real strengths.
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