Up, Up, and Away! JetBlue Soars to New Heights with Omni-Channel Personalization
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For Travel and Hospitality
Travel and hospitality marketers are facing their hardest challenge ever: new and changing personas and behaviors. They need to be able to pivot at a moment's notice while still providing customers with timely messaging that inspires loyalty and purchases.
Built to meet the needs of today’s digital consumer, Movable Ink enables the world’s largest travel and hospitality brands to create personalized content that’s data-driven, contextually relevant, and unique for each user at every part of the life cycle.
Content easily connects to all relevant data no matter where it lives, updates according to recipients’ recent interactions, and is auto-generated by the platform with post-deployment recency.
With Movable Ink, organizations can automatically create personalized content at scale to power any customer engagement, including loyalty program offers, ratings and reviews, and browsed or abandoned searches.
Strategic Solutions for Travel and Hospitality
Below are some examples of how travel and hospitality marketers leverage Movable Ink across key customer journeys.
Loyalty
Automatically create hyper-personalized messages that show customers their most recent loyalty status and rewards balance — plus cross-sell additional opportunities to earn based on customer status and previous behaviors. Movable Ink integrates with various loyalty solutions to pull data that fosters earn and burn behaviors at a 1:1 level.
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Live Pricing/Abandon
Showcase the most recent price for your customer based on departure location, preferred destination, previous searches, or other first- or zero-party data. Movable Ink integrates into your existing martech stack to automate content areas, showcasing recent rates and availability.
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Behavioral Content at Scale
Movable Ink tracks consumers' behaviors on-site to allow for scalable targeting in mass messages, moving from traditional segmentation to true 1:1 personalization.
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Post-Purchase Engagement
Extend the amazing experience provided to customers while they look to book after completing the transaction with customized 1:1 pre-trip emails highlighting every element of the customer's booked trip, including education on up to date rules or restrictions based on departure or arrival location or date, upgrade availability, local amenities, add on offers and more. All of this content is automatically created in the template creating millions of variations based on the individual recipient's trip.
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Related Resources
Recommended Partner Integrations
The Movable Ink Exchange is a collection of the most widely used and trusted marketing technologies, integrated directly into Movable Ink’s platform. It enables marketers to quickly unlock the value of their existing technology investments to generate personalized content. Each integration comes with a layer of reliability, support, and reference applications to give you peace of mind and to help you achieve marketing success.
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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
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