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Mobile Marketing

How Personalization Supercharges Mobile Abandoned Cart Campaigns

At some point, everyone needs a little nudge to encourage them to complete an abandoned cart purchase. The shopper was acting with intent, clearly signaling that an item piqued their interest enough to add to their shopping cart...

By Shannon Cook, Director, Go-to-Market Enablement – Mobile ChannelRead More
How Personalization Supercharges Mobile Abandoned Cart Campaigns

5 Ways to Win This Holiday Season with Mobile App Marketing

The holidays are rapidly approaching, and incorporating mobile personalization that meets customers meaningfully on mobile will be crucial. Here are five quick ways to effectively reach customers on their phones this peak season. 

By Shannon Cook, Director, Go-to-Market Enablement – Mobile Channel
The holidays are rapidly approaching, and incorporating mobile personalization that meets customers meaningfully on mobile will be crucial. Here are five quick ways to effectively reach customers on their phones this peak season. 

Mobile Marketing in the Era of Privacy: 3 Ways iOS 15 Will Affect Push and In-app Messaging

On the blog, Shannon Cook shares how iOS 15 can help elevate your mobile communications, and ways brands can get ahead of the curve before Apple’s update is released

By Shannon Cook, Director, Go-to-Market Enablement – Mobile Channel
On the blog, Shannon Cook shares how iOS 15 can help elevate your mobile communications, and ways brands can get ahead of the curve before Apple’s update is released

3 Ways Contextual Personalization Can Enhance Mobile Marketing

While brands are already competing for consumer attention this peak season, mobile expert Shannon Cooks shares how marketers can get savvy and lean on mobile marketing as a differentiator with contextual mobile personalization. ...
By Shannon Cook, Director, Go-to-Market Enablement – Mobile Channel

Top Takeaways From Movable Ink and Iterable's Leveling up Mobile Marketing Personalization With Zero and First-Party Data Webinar

In Movable Ink and Iterable's webinar discover the latest mobile trends, campaigns, and secrets for creating a strong channel foundation.
By Shannon Cook, Director, Go-to-Market Enablement – Mobile Channel

Three Mobile Campaigns that Quickly Grab Consumer Attention

Need to start making an impact with your push & in-app mobile campaigns? It can be a challenge when consumers receive more notifications than ever. On the blog, Shannon Cook offers up three attention-grabbing campaigns you can steal.
By Shannon Cook, Director, Go-to-Market Enablement – Mobile Channel
Need to start making an impact with your push & in-app mobile campaigns? It can be a challenge when consumers receive more notifications than ever. On the blog, Shannon Cook offers up three attention-grabbing campaigns you can steal.

Personalizing Mobile Messages is the Key to Effective Customer Engagement

Takeaways from Braze’s 2021 Global Customer Engagement Review Customer engagement is on the minds of most marketers this year. After a year of upheaval, digital innovation, and necessary shopping adaptation by cooped up people around the wo...
By Matt Kreisher

How Financial Services can Increase Mobile Personalization in 2021

By Jackie Mattia: Director of Strategy, Movable Ink Financial services and banks have a lot at stake in enhancing mobile and app experiences in 2021. When organizations temporarily closed or limited in-person banking due to pandemic restric...
By Mel Laffin

The Role Mobile Plays in Supporting Email

By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the...
By Mel Laffin

Future-Proofing Your Mobile Strategies for 2021 and Beyond

There are two roads that lead out of the waning days of the pandemic. The trick is that brands must travel down one to even make it to the other. We’re talking short vs. long term here, and when it comes to an organization’s mobile marketin...
By Matt Kreisher

Mobile Behavior’s Impact on Push & In-App Marketing

The strangest year in recent history caused incredible shifts in consumer behavior, most significantly between consumers and their phones. According to eMarketer, US adults added an entire hour to their daily digital time. Projections show ...
By Mel Laffin

Festive Favourites: Movable Ink’s Holiday Playlist

Whether you’ve had your tree up for two months or two minutes, bought all your gifts in the Black Friday sales, or just woke up this morning wondering how it could possibly be December…we’ve finally reached ‘the most wonderful time of the y...
By Philippa

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