The Marketer and the Machine
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Movable Ink Da Vinci
Movable Ink Da Vinci is a marketing AI solution that helps brands take a fundamentally different approach to email by understanding individual customer needs and maximizing lifetime value.
Movable Ink Da Vinci Customers
Here's How Da Vinci Works
Overview
Movable Ink Da Vinci is an application that sits on top of your ESP and runs autonomous marketing campaigns. It learns how customers engage with your brand and, rather than reinforcing the past, sends them down a path of discovery; It helps people find products and services they’ll love.
Marketers control the content and set rules, and AI optimizes each element of the email for a streamlined workflow and personalized customer experiences at scale. Da Vinci identifies the best creative, subject line, send time, and frequency to maximize customer lifetime value. It pursues a long-term, relationship-building strategy that creates a better customer experience and builds loyalty.
Human-Centered Marketing Powered By AI
Movable Ink Da Vinci’s human-centered approach to AI prioritizes the customer over the campaign. The AI aligns the right content to the right customer at the right time, creating the optimal experience without compromising on revenue.
"We were over-messaging with multiple blasts a day without really knowing how to extract ourselves from that pattern. But the Da Vinci solution is that missing piece for us – being able to maximize the relevancy of content to an individual subscriber."
Capabilities
AI Optimized for Customer Lifetime Value
Da Vinci takes a different approach to AI. Rather than simple reinforcement (showing customers what they already know and like), it builds a unique path of discovery for every customer. Da Vinci encourages customers to discover new categories and products - increasing both short-term conversion and long-term value without over relying on discounting.
Simplified Marketing Workflows
Da Vinci’s streamlined workflows decouples content from the campaign, automating the email creation process. From determining the ideal messaging frequency, to selecting the best creative, to personalizing send-times, Da Vinci maximizes customer engagement while removing manual tasks for marketers, allowing them to focus on more strategic work.
Provide Insights for More Effective Creative Strategies
Da Vinci gives marketers unprecedented insights into email performance including advanced analytics that show the value of each creative. Da Vinci not only uses insights for machine learning, but shares these insights with marketers. Armed with tangible data, marketers can confidently adjust creative strategies to maximize conversions and lifetime value.
Related Resources
Lands’ End Uses AI to Spearhead the Future of Marketing Personalization With Movable Ink
Customer-centricity is in Lands’ End’s DNA. That’s why the iconic brand chose Movable Ink's Da Vinci, an AI-powered marketing personalization engine, to reshape their email program with a truly human-centered marketing approach.
AI for Marketing: Fostering Customers That Last
AI powered personalization is the key to exciting customers about multiple product categories, creating strong and lasting loyalty. Learn how you can use this tool to foster the best customers possible and increase overall lifetime value.
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