Movable Ink Da Vinci
Movable Ink Da Vinci is a marketing AI solution that helps brands take a fundamentally different approach to email by understanding individual customer needs and maximizing lifetime value.
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Solution Overview
Movable Ink Da Vinci is an application that sits on top of your ESP and runs autonomous email campaigns. Da Vinci lets marketers control the content and set rules but leverage AI to optimize each element of the email for a streamlined workflow and personalized customer experiences at scale. Da Vinci builds your email by selecting the best creative, subject line, send time, and frequency to maximize customer lifetime value. It doesn't focus on short-term gains. Instead, Da Vinci pursues a long-term, relationship-building strategy that creates a better customer experience and builds loyalty.
Human-Centered Marketing Powered By AI
Movable Ink Da Vinci’s human-centered approach to AI prioritizes the customer over the campaign. The AI aligns the right content to the right customer at the right time, creating the optimal experience without compromising on revenue.
Benefits
Guide Customer Discovery
Instead of reinforcing what customers already like, Da Vinci encourages them to explore and discover new categories and products to help you grow your best customer channel.
Achieve Higher Customer Lifetime Value
Da Vinci allows companies to strike a balance between immediate conversions and maximizing revenue from each customer over time.
Simplify Marketing Workflow
Get valuable time back to focus on strategic work by streamlining the traditional email planning process without replacing your existing technology.
Reduce Reliance On Discounting
Rather than over-relying on promotions, Da Vinci helps curate editorial content that’s designed to serve messages to the customers most likely to engage with it.
Employ More Effective Creative Strategies
Da Vinci determines which assets drive the best results for each individual customer. Teams have the data to understand what creative resonates and adjust creative strategies accordingly.
Are you getting the results you want from your email program?
It’s time to say goodbye to legacy processes and hello to a fundamentally different approach to email marketing with Movable Ink’s Da Vinci AI.
Get a sneak peek into what Da Vinci AI can offer your organization!
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