No More Ghosting: Spells to Boost Engagement and Production Time
This Halloween, marketing magic is in the air! That’s why we’re sharing the top spellbinding Halloween campaigns that have caught our eye this season with brands such as Dominos, Yankee Candle, Wondery, Superdrug and more!...
Less Data Overload, More Strategy: How to Build Exceptional Experiences
More data, more problems? Data is an indispensable tool for marketers, but gathering more data points isn't the most effective strategy. Instead, marketers need to hone in on activating their data and using it to its fullest potential. ...
The Retail Loyalty Playbook
When customer acquisition has high risk and high cost, driving retention and engagement is a critical component of a marketing strategy. Discover how to foster brand advocacy using personalized loyalty tactics.
The Original Year-in-Review: How Spotify Drives Massive Annual Success
Spotify Wrapped is the most anticipated year-in-review campaign out there. Discover how to apply its three most winning tactics to your own campaign to end off your marketing year with a bang.
Best Practices for Data-Activated Personalization
Data-driven personalization is at the heart of engaging, revenue-boosting marketing. But to achieve that, you need to activate all of your data from every source at any time. Learn how you can activate all of the main types of data here.
Marketer-in-the-Loop: Maximizing Marketer and Machine’s Strengths
Want to leverage the partnership of marketer and machine? Discover how the two are at their best when they work together using a marketer-in-the-loop approach, based on the original human-in-the-loop model.
Universal Data Activation: Power Up With Braze
Customer engagement is what Braze is all about, and with Universal Data Activation’s capabilities on hand, marketers can now harness Braze to its fullest potential. Learn how these tools work better together and power data-driven prowess.
Recapping Think Summit Europe 2023
Think Summit Europe was a smashing success. Discover all the highlights of the events in this blog, such as keynote and session recaps, and learn how you can stay on the pulse of all things Movable Ink.
What Taylor Swift Era Are You? (Marketer's Version)
Marketers can learn a thing or two from the singer-turned-business woman Taylor Swift. Find out which Taylor Swift Era (Marketer’s Version) applies to you and discover the tactics you can apply to your own marketing campaigns.