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How Personalization Transforms Holiday Customers Into Lifetime Clients

During peak season, discounts roll in and new customers quickly follow. With the right strategy, the holidays can lead to more than today’s wins. Discover how to make the most of the season and turn first purchases into lasting loyalty.

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The Definitive Guide to Data Personalization: How to Build a Customer-Centric Brand

Gone are the days of relying on generalized statistics and educated guesses. The key to customer-centric marketing lies in data personalization. Discover how your brand can harness customer data to generate unforgettable campaigns.

Blog title design that reads: The Definitive Guide to Data Personalization: How to Build a Customer-Centric Brand

Consumer Marketing in Uncertain Times: How CMOs can Rise to the Occasion

In economic uncertainty, the next move isn’t to cut costs—it’s to put the customer first. Discover how you can nurture every single customer using personalized marketing efforts and stay ahead of the curve.

What is First Party Data?

First-class marketing plans need first-party data. Unlike any other data, it empowers marketers to know what consumers want the moment they see it. Discover how to harness data with unparalleled accuracy and power unforgettable campaigns.

Combating Churn: The Truth Behind Consumer Drop-Off and How to Tackle It

Consumers will put time and money into streaming services that provide value and entertainment. But with subscription cancellations reaching a record-high, how can marketers craft a marketing strategy that minimizes churn risk? ...
Consumers are willing to put their time and money into streaming services that provide value and entertainment. But with subscription cancellations reaching a record-high, how can marketers craft a marketing strategy that minimizes churn risk?

How Personalized Mobile Marketing Creates Loyalists out of Fast Casual Restaurant Customers

Your fast casual restaurant customers expect convenience. And that convenience stems from personalized messaging on the device they use the most: their phone.

What Is One to One Marketing and Why Do Your Customers Crave It?

Discover the power of one-to-one marketing and how brands of every size and industry can put it into practice. Get practical tips on what the strategy is, how it works, and how to maximize it for lifetime value.

Revolutionize the Online Banking Experience with 1:1 Personalization

Staying proactive throughout your customers' financial journey is important. Movable Ink helps make it simple. Discover how personalization truly ignites the online banking space.

Think Summit 2022: How Braze Makes Memorable Customer Experiences

Memorable marketing experiences need a human connection. In this Think Summit recap, discover how to build authentic customer-brand relationships. With content that’s tailor-made for them, your consumers will always feel seen and heard.

What is Zero Party Data?

Zero-party data: martech’s latest buzzword, or groundbreaking data shift? Discover what zero-party really is and how it’s different from other forms of data, how to collect and activate it, and where it’s leading the future of marketing. ...

Think Summit 2022: How Synchrony Enhances Their Customer Journey Through Personalization

At Think Summit 2022, Synchrony’s VP of Channel Innovation and Optimization, Kelly Haggard, spoke about the effects of creating a personalized customer journey from the initial touchpoint and how Movable Ink helped make it possible.

Think Summit 2022: How to Imitate First Class Brand Campaigns

When a winning brand campaign arrives, every marketer wants to know how they did it. Learn just that in this Think Summit 2022 recap for an in-depth look at what makes today’s best campaigns successful—and how your brand can do the same. ...

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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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