What is First Party Data?
First-class marketing plans need first-party data. Unlike any other data, it empowers marketers to know what consumers want the moment they see it. Discover how to harness data with unparalleled accuracy and power unforgettable campaigns.
Combating Churn: The Truth Behind Consumer Drop-Off and How to Tackle It
Consumers will put time and money into streaming services that provide value and entertainment. But with subscription cancellations reaching a record-high, how can marketers craft a marketing strategy that minimizes churn risk? ...
How Personalized Mobile Marketing Creates Loyalists out of Fast Casual Restaurant Customers
Your fast casual restaurant customers expect convenience. And that convenience stems from personalized messaging on the device they use the most: their phone.
What Is One to One Marketing and Why Do Your Customers Crave It?
Discover the power of one-to-one marketing and how brands of every size and industry can put it into practice. Get practical tips on what the strategy is, how it works, and how to maximize it for lifetime value.
Revolutionize the Online Banking Experience with 1:1 Personalization
Staying proactive throughout your customers' financial journey is important. Movable Ink helps make it simple. Discover how personalization truly ignites the online banking space.
Think Summit 2022: How Braze Makes Memorable Customer Experiences
Memorable marketing experiences need a human connection. In this Think Summit recap, discover how to build authentic customer-brand relationships. With content that’s tailor-made for them, your consumers will always feel seen and heard.
What is Zero Party Data?
Zero-party data: martech’s latest buzzword, or groundbreaking data shift? Discover what zero-party really is and how it’s different from other forms of data, how to collect and activate it, and where it’s leading the future of marketing. ...
Think Summit 2022: How Synchrony Enhances Their Customer Journey Through Personalization
At Think Summit 2022, Synchrony’s VP of Channel Innovation and Optimization, Kelly Haggard, spoke about the effects of creating a personalized customer journey from the initial touchpoint and how Movable Ink helped make it possible.
Think Summit 2022: How to Imitate First Class Brand Campaigns
When a winning brand campaign arrives, every marketer wants to know how they did it. Learn just that in this Think Summit 2022 recap for an in-depth look at what makes today’s best campaigns successful—and how your brand can do the same. ...