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Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel

Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.

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Blog title reading, Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel
Featured Post

How AI Personalization Can Gain Marketer Trust

AI is often relegated to minor content below the fold. Why? Because the AIs brands have used generate repetitive content. To trust an AI to do the heavy lifting, brands need one that keeps content fresh and caters to customers long-term.

Blog title design reading How AI Personalization Can Gain Marketer Trust
Featured Post

Creating Data-Driven Marketing in a Privacy-First World

It’s a privacy-first world and customers keep their data close, but the age of personalization is far from over. In this guide, learn not only how to navigate tighter data policies, but how to leverage them for truly data-driven marketing.

Blog title design reading, Creating Data-Driven Marketing in a Privacy-First World
Featured Post

What is First Party Data?

First-class marketing plans need first-party data. Unlike any other data, it empowers marketers to know what consumers want the moment they see it. Discover how to harness data with unparalleled accuracy and power unforgettable campaigns.
Digital Marketing

Combating Churn: The Truth Behind Consumer Drop-Off and How to Tackle It

Consumers will put time and money into streaming services that provide value and entertainment. But with subscription cancellations reaching a record-high, how can marketers craft a marketing strategy that minimizes churn risk? ...
Consumers are willing to put their time and money into streaming services that provide value and entertainment. But with subscription cancellations reaching a record-high, how can marketers craft a marketing strategy that minimizes churn risk?
Digital Marketing

How Personalized Mobile Marketing Creates Loyalists out of Fast Casual Restaurant Customers

Your fast casual restaurant customers expect convenience. And that convenience stems from personalized messaging on the device they use the most: their phone.
Mobile Marketing

What Is One to One Marketing and Why Do Your Customers Crave It?

Discover the power of one-to-one marketing and how brands of every size and industry can put it into practice. Get practical tips on what the strategy is, how it works, and how to maximize it for lifetime value.
Digital Marketing

Revolutionize the Online Banking Experience with 1:1 Personalization

Staying proactive throughout your customers' financial journey is important. Movable Ink helps make it simple. Discover how personalization truly ignites the online banking space.
Digital Marketing

Think Summit 2022: How Braze Makes Memorable Customer Experiences

Memorable marketing experiences need a human connection. In this Think Summit recap, discover how to build authentic customer-brand relationships. With content that’s tailor-made for them, your consumers will always feel seen and heard.
Digital Marketing

What is Zero Party Data?

Zero-party data: martech’s latest buzzword, or groundbreaking data shift? Discover what zero-party really is and how it’s different from other forms of data, how to collect and activate it, and where it’s leading the future of marketing. ...
Digital Marketing

Think Summit 2022: How Synchrony Enhances Their Customer Journey Through Personalization

At Think Summit 2022, Synchrony’s VP of Channel Innovation and Optimization, Kelly Haggard, spoke about the effects of creating a personalized customer journey from the initial touchpoint and how Movable Ink helped make it possible.
Digital Marketing

Think Summit 2022: How to Imitate First Class Brand Campaigns

When a winning brand campaign arrives, every marketer wants to know how they did it. Learn just that in this Think Summit 2022 recap for an in-depth look at what makes today’s best campaigns successful—and how your brand can do the same. ...
Digital Marketing

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