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Boost Mobile Sales: 3 Expert Tactics for Converting Browsers into Buyers

Retailers see an annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.

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Businesses are confronted with a staggering annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.

How to Create the Coveted Customer Experience

Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.

Title reading: How to Create the Coveted Customer Experience

Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown

With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.

Reduce, Reuse, Recycle

No More Ghosting: Spells to Boost Engagement and Production Time

This Halloween, marketing magic is in the air! That’s why we’re sharing the top spellbinding Halloween campaigns that have caught our eye this season with brands such as Dominos, Yankee Candle, Wondery, Superdrug and more!...

Less Data Overload, More Strategy: How to Build Exceptional Experiences

More data, more problems? Data is an indispensable tool for marketers, but gathering more data points isn't the most effective strategy. Instead, marketers need to hone in on activating their data and using it to its fullest potential. ...
Title reading Less Data Overload, More Strategy: How to Build Exceptional Experiences

The Retail Loyalty Playbook

When customer acquisition has high risk and high cost, driving retention and engagement is a critical component of a marketing strategy. Discover how to foster brand advocacy using personalized loyalty tactics.
Blog title reading, The Retail Loyalty Playbook

The Original Year-in-Review: How Spotify Drives Massive Annual Success

Spotify Wrapped is the most anticipated year-in-review campaign out there. Discover how to apply its three most winning tactics to your own campaign to end off your marketing year with a bang.
Title reading, The Original Year-in-Review: How to Build a Spotify Wrapped Campaign

Best Practices for Data-Activated Personalization

Data-driven personalization is at the heart of engaging, revenue-boosting marketing. But to achieve that, you need to activate all of your data from every source at any time. Learn how you can activate all of the main types of data here.
Title reading: Best Practices for Data-Activated Personalization

Marketer-in-the-Loop: Maximizing Marketer and Machine’s Strengths

Want to leverage the partnership of marketer and machine? Discover how the two are at their best when they work together using a marketer-in-the-loop approach, based on the original human-in-the-loop model.
Title reading, Marketer-in-the-Loop: Maximizing Marketer and Machine's Strengths

Universal Data Activation: Power Up With Braze

Customer engagement is what Braze is all about, and with Universal Data Activation’s capabilities on hand, marketers can now harness Braze to its fullest potential. Learn how these tools work better together and power data-driven prowess.
Title design reading, Universal Data Activation: Power Up With Braze

Recapping Think Summit Europe 2023

Think Summit Europe was a smashing success. Discover all the highlights of the events in this blog, such as keynote and session recaps, and learn how you can stay on the pulse of all things Movable Ink.
Title reading: Think Summit Europe 2023 Recap

What Taylor Swift Era Are You? (Marketer's Version)

Marketers can learn a thing or two from the singer-turned-business woman Taylor Swift. Find out which Taylor Swift Era (Marketer’s Version) applies to you and discover the tactics you can apply to your own marketing campaigns.
Blog title reading, What Taylor Swift Era Are You? (Marketer's Version)

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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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