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Movable Ink Blog
Digital Marketing

How B2B Personalization Can Help Marketers Drive Engagement

There aren’t many buzzier words in marketing than B2B personalization. Consumer brands especially know how essential the concept is to successfully driving more customer engagement and increasing average lifetime value.

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How B2B Personalization Can Help Marketers Drive Engagement

From the Classroom to the Inbox: Bringing 1:1 Personalization to E-Learning Marketing

With endless resources for e-learning, whether it be for personal growth, schooling, or corporate development, marketing strategies must reflect individual needs for a personalized, 1:1 journey.

The Truth Behind Image-to-Text Ratio in Email Campaigns

Discover the truth behind the image-to-text ratio in email campaigns. Movable Ink’s Becki Francis addresses three common myths about image-to-text ratio and best practices for including images in email.

Inkredible Opportunities, August 12th

To help facilitate more connections and make it easier for our friends and colleagues to find new opportunities, Movable Ink's Inkredible Opportunities highlights the latest job openings from our network of clients and partners each week.
To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week.

What Is One to One Marketing and Why Do Your Customers Crave It?

Discover the power of one-to-one marketing and how brands of every size and industry can put it into practice. Get practical tips on what the strategy is, how it works, and how to maximize it for lifetime value.

Revolutionize the Online Banking Experience with 1:1 Personalization

Staying proactive throughout your customers' financial journey is important. Movable Ink helps make it simple. Discover how personalization truly ignites the online banking space.

Inkredible Opportunities, August 5th

To help facilitate more connections and make it easier for our friends and colleagues to find new opportunities, Movable Ink's Inkredible Opportunities highlights the latest job openings from our network of clients and partners each week.
To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week.

Think Summit 2022: How Braze Makes Memorable Customer Experiences

Memorable marketing experiences need a human connection. In this Think Summit recap, discover how to build authentic customer-brand relationships. With content that’s tailor-made for them, your consumers will always feel seen and heard.

Inkredible Opportunities, July 29th

To help facilitate more connections and make it easier for our friends and colleagues to find new opportunities, Movable Ink's Inkredible Opportunities highlights the latest job openings from our network of clients and partners each week.
To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week.

What is Zero Party Data?

Zero-party data: martech’s latest buzzword, or groundbreaking data shift? Discover what zero-party really is and how it’s different from other forms of data, how to collect and activate it, and where it’s leading the future of marketing. ...

Think Summit 2022: How Synchrony Enhances Their Customer Journey Through Personalization

At Think Summit 2022, Synchrony’s VP of Channel Innovation and Optimization, Kelly Haggard, spoke about the effects of creating a personalized customer journey from the initial touchpoint and how Movable Ink helped make it possible.

Think Summit 2022: How to Imitate First Class Brand Campaigns

When a winning brand campaign arrives, every marketer wants to know how they did it. Learn just that in this Think Summit 2022 recap for an in-depth look at what makes today’s best campaigns successful—and how your brand can do the same. ...

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Resource Center

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Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.

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