Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel
Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.
AI is often relegated to minor content below the fold. Why? Because the AIs brands have used generate repetitive content. To trust an AI to do the heavy lifting, brands need one that keeps content fresh and caters to customers long-term.
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Creating Data-Driven Marketing in a Privacy-First World
It’s a privacy-first world and customers keep their data close, but the age of personalization is far from over. In this guide, learn not only how to navigate tighter data policies, but how to leverage them for truly data-driven marketing.
Featured Post
Inkredible Opportunities
To help facilitate more connections and make it easier for our friends and colleagues to find new opportunities, Movable Ink's Inkredible Opportunities highlights the latest job openings from our network of clients and partners each week.
Digital Marketing
The Attention Recession: How Streaming Companies Build Retention Campaigns in Tight Media Market
The economy isn’t the only recession marketers need to combat. The attention recession is here, and streaming brands need to shift their communications to boost retention. Learn the key strategies to enhance your messaging and nab loyalty. ...
Digital Marketing
Navigating the AI Market: The Difference Between Looking for Mr. Right and Mr. Right-Now
Brands want lasting connections with customers, but most AIs are built for short-term wins instead of delighting consumers for a lifetime. Instead, discover how Da Vinci AI takes personalization to a new level and builds lifetime loyalty. ...
Digital Marketing
Recession-Proof Marketing: Fuel Retention with Omni-Channel Personalization
When the economy is uncertain, customer retention is top-of-mind for marketers. Now is the time to recession-proof your marketing by enhancing the customer experience using automated omni-channel personalization.
Digital Marketing
Avoiding the Race to the Bottom: How to Optimize the Marketing Experience and Break the Cycle of Discount-Based Strategies
It’s tempting to look to discount-based strategies for quick wins, but marketers know this can lead customers to only look for the lowest price. Instead, discover how you can optimize the marketing experience and foster true brand loyalty.
Digital Marketing
The 2023 Marketing Predictions Guide
From emerging technology to fiercer competition, the marketing landscape is always evolving. Get a head start on the year with 2023 predictions from Movable Ink’s Strategy Team, covering global trends and industry-specific insights.
Digital Marketing
Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability
Revenge travel means customers are making up for lost time. But priorities have shifted, with customers focusing on traveling sustainably. Discover how personalized messaging optimizes the travel surge and can inspire conscientious choices.
Digital Marketing
The Kick-Start Guide to Mobile App Personalization
Mobile is crucial for every brand, but some marketers hesitate before taking the plunge into a new channel. But with the right personalization tools, brands can easily repurpose an existing digital strategy and create a tailored mobile app.
Digital Marketing
How Personalization Transforms Holiday Customers Into Lifetime Clients
During peak season, discounts roll in and new customers quickly follow. With the right strategy, the holidays can lead to more than today’s wins. Discover how to make the most of the season and turn first purchases into lasting loyalty. ...
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
