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Digital Marketing

Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel

Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.

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Blog title reading, Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel

How AI Personalization Can Gain Marketer Trust

AI is often relegated to minor content below the fold. Why? Because the AIs brands have used generate repetitive content. To trust an AI to do the heavy lifting, brands need one that keeps content fresh and caters to customers long-term.

Blog title design reading How AI Personalization Can Gain Marketer Trust

Creating Data-Driven Marketing in a Privacy-First World

It’s a privacy-first world and customers keep their data close, but the age of personalization is far from over. In this guide, learn not only how to navigate tighter data policies, but how to leverage them for truly data-driven marketing.

Blog title design reading, Creating Data-Driven Marketing in a Privacy-First World

Inkredible Opportunities

To help facilitate more connections and make it easier for our friends and colleagues to find new opportunities, Movable Ink's Inkredible Opportunities highlights the latest job openings from our network of clients and partners each week.
To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week.

The Attention Recession: How Streaming Companies Build Retention Campaigns in Tight Media Market

The economy isn’t the only recession marketers need to combat. The attention recession is here, and streaming brands need to shift their communications to boost retention. Learn the key strategies to enhance your messaging and nab loyalty. ...
Blog title design reading The Attention Recession: How Streaming Companies Build Retention Campaigns in a Tight Media Market

Navigating the AI Market: The Difference Between Looking for Mr. Right and Mr. Right-Now

Brands want lasting connections with customers, but most AIs are built for short-term wins instead of delighting consumers for a lifetime. Instead, discover how Da Vinci AI takes personalization to a new level and builds lifetime loyalty. ...
Blog title design reading, Navigating the AI Market: The Difference Between Looking for Mr. Right and Mr. Right-Now

Recession-Proof Marketing: Fuel Retention with Omni-Channel Personalization

When the economy is uncertain, customer retention is top-of-mind for marketers. Now is the time to recession-proof your marketing by enhancing the customer experience using automated omni-channel personalization.
Blog title design reading: Recession-Proof Marketing: Fuel Retention with Omni-Channel Personalization

Avoiding the Race to the Bottom: How to Optimize the Marketing Experience and Break the Cycle of Discount-Based Strategies

It’s tempting to look to discount-based strategies for quick wins, but marketers know this can lead customers to only look for the lowest price. Instead, discover how you can optimize the marketing experience and foster true brand loyalty.
Blog title design reading: Avoiding the Race to the Bottom How to Optimize the Marketing Experience and Break the Cycle of Discount-Based Strategies

The 2023 Marketing Predictions Guide

From emerging technology to fiercer competition, the marketing landscape is always evolving. Get a head start on the year with 2023 predictions from Movable Ink’s Strategy Team, covering global trends and industry-specific insights.
Blog title design reading: The 2023 Marketing Predictions Guide

Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability

Revenge travel means customers are making up for lost time. But priorities have shifted, with customers focusing on traveling sustainably. Discover how personalized messaging optimizes the travel surge and can inspire conscientious choices.
Blog title design reading "Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability"

The Kick-Start Guide to Mobile App Personalization

Mobile is crucial for every brand, but some marketers hesitate before taking the plunge into a new channel. But with the right personalization tools, brands can easily repurpose an existing digital strategy and create a tailored mobile app.
Blog title design reading: The Kick-Start Guide to Mobile App Personalization

How Personalization Transforms Holiday Customers Into Lifetime Clients

During peak season, discounts roll in and new customers quickly follow. With the right strategy, the holidays can lead to more than today’s wins. Discover how to make the most of the season and turn first purchases into lasting loyalty. ...
Blog title design reading: How Personalization Transforms Holiday Customers Into Lifetime Clients

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