In today’s market, attention is the ultimate currency. The main challenge for media organizations now is capturing customer interest — and keeping it. To remain competitive in the attention economy, the most successful brands will stand out from the crowd by delivering personalized value across every touchpoint.
Built to meet the needs of today’s digital consumer, Movable Ink enables the world’s largest media brands to create content that’s data-driven, contextually relevant, and unique for each customer at any given moment.
Content easily connects to all relevant data no matter where it lives, updates based upon a recipient's recent actions, and is auto-generated by the platform with post-deployment recency.
With Movable Ink, media organizations can automatically generate millions of versions of personalized content at scale to power any customer engagement, including next best high-value actions, lifecycle offers, and behavior-based content recommendations.
Hear from Benjamin Jacob, CRM Marketing Manager at FOX Bet, about how his team utilizes dynamic personalization to enhance their reactivation strategy and get campaigns out the door faster.
The Movable Ink Exchange is a collection of the most widely used and trusted marketing technologies, integrated directly into Movable Ink’s platform. It enables marketers to quickly unlock the value of their existing technology investments to generate personalized content. Each integration comes with a layer of reliability, support, and reference applications to give you peace of mind and to help you achieve marketing success.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
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