Case Study: Lenovo

If you’re like most marketers, you’ve been asked to do more with less on more than one occasion. It’s a common scenario, even for a $46 billion dollar Fortune 500 company like Lenovo. Continue reading

Holiday Email Report: Cyber Week Recap

Pat yourself on the back – you’ve survived another Cyber Week. If you’re like us, you’re reviewing your performance and tallying your totals. This Cyber Week was one for the books, with record-breaking online sales on Black Friday and some eyebrow-raising conversion stats on Cyber Monday. Continue reading

Holiday Email Report: Pre-Black Friday (Nov. 14 – Nov. 21)

With holiday email campaigns in full swing, you’re probably curious about how your customers are actually interacting with your messages. That’s where we come in. We’re taking a close look at holiday email activity during the busiest weeks of the season. We’ll look at opens by device, email conversions and more to help you keep tabs on industry trends. Continue reading