Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel
Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.
AI is often relegated to minor content below the fold. Why? Because the AIs brands have used generate repetitive content. To trust an AI to do the heavy lifting, brands need one that keeps content fresh and caters to customers long-term.
Creating Data-Driven Marketing in a Privacy-First World
It’s a privacy-first world and customers keep their data close, but the age of personalization is far from over. In this guide, learn not only how to navigate tighter data policies, but how to leverage them for truly data-driven marketing.
Why a Latinx ERG at Movable Ink?
Representation is defined as the action of speaking or acting on behalf of someone. We created the LatINK ERG to represent our Latinx and Hispanic community within Movable Ink, a company that fights for people to have a voice.
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Fostering Trust: How Financial Services Marketers can Continue Driving Revenue while Guiding Customers through Economic Uncertainty
In the face of economic uncertainty, it's finserv marketers' job to use their messaging as a trusted guide for their customers. Discover how your brand can act as a key support by offering daily doses of financial wellness.
Show, Don’t Tell: How to Create Stories Through Customer Data
Customers love good stories, whether it’s in their favorite show or their marketing communications. Get the formula for writing an unforgettable marketing story using powerful visuals that bring customer data to life.
Buy Now, Pay Later: The Importance of Evolving Communications in Any Economy
If you’ve missed the boom in BNPL, where have you been? Over the past few years, Buy Now, Pay Later has become one of finances most popular trends. We'll share how financial services marketers can keep up with changing spending behaviors.
What is Omni-Channel Marketing?
With more channels than ever, customers crave a consistent brand experience. Enter omni-channel marketing. In this first-class strategy, marketers can create seamless brand interactions that capture customer attention for the long haul.
Three Ways Retailers Can Highlight Buy Now, Pay Later Options in Holiday Campaigns
Peak season may look slightly less merry for retailers this year. With rising inflation rates and economic uncertainty causing consumers to cut back on spending, 51% of shoppers are planning to purchase fewer holiday gifts this year. ...
What is Dynamic Marketing?
Dynamic marketing is a necessity when serving ever-changing customers. In this definitive guide, get the tools and methods you need to capitalize on your existing data and create content that evolves as quickly as your customers.
How Grocery Store Marketers Can Meet Today’s Cost-Conscious Consumer
In times of economic hardship, spending on essential goods tends to become a larger piece of the household budget. When it comes to food, cost-conscious consumers forego luxuries such as dining out to instead cook more meals at home. ...
What is Data Driven Marketing?
Data-driven marketing is backed up by the numbers, and the time is now for marketers to implement it. Discover how your brand can optimize customer data to its fullest potential to generate the campaigns that engage your customers.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.