Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel
Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.
AI is often relegated to minor content below the fold. Why? Because the AIs brands have used generate repetitive content. To trust an AI to do the heavy lifting, brands need one that keeps content fresh and caters to customers long-term.
Creating Data-Driven Marketing in a Privacy-First World
It’s a privacy-first world and customers keep their data close, but the age of personalization is far from over. In this guide, learn not only how to navigate tighter data policies, but how to leverage them for truly data-driven marketing.
Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability
Revenge travel means customers are making up for lost time. But priorities have shifted, with customers focusing on traveling sustainably. Discover how personalized messaging optimizes the travel surge and can inspire conscientious choices.
The Kick-Start Guide to Mobile App Personalization
Mobile is crucial for every brand, but some marketers hesitate before taking the plunge into a new channel. But with the right personalization tools, brands can easily repurpose an existing digital strategy and create a tailored mobile app.
How Personalization Transforms Holiday Customers Into Lifetime Clients
During peak season, discounts roll in and new customers quickly follow. With the right strategy, the holidays can lead to more than today’s wins. Discover how to make the most of the season and turn first purchases into lasting loyalty. ...
The Definitive Guide to Data Personalization: How to Build a Customer-Centric Brand
Gone are the days of relying on generalized statistics and educated guesses. The key to customer-centric marketing lies in data personalization. Discover how your brand can harness customer data to generate unforgettable campaigns.
Data & Technology
Consumer Marketing in Uncertain Times: How CMOs can Rise to the Occasion
In economic uncertainty, the next move isn’t to cut costs—it’s to put the customer first. Discover how you can nurture every single customer using personalized marketing efforts and stay ahead of the curve.
Personalisation Isn’t a Buzzword, It’s a Necessity
Is personalisation just a marketing buzzword, or is it a linchpin strategy? When activated correctly, personalisation has the power to be pivotal in your marketing master plan. Discover how to use personalisation to its fullest potential.
How Email Automation and Personalization Help Marketers Perfect Their Campaigns
Customers want personalization, but scaling 1:1 messaging can prove to be a challenge for brands. Automation is the key to unlocking sustainable, effective personalization. With this dynamic duo, tailored messaging is a snap.
Data & Technology
Automation Rolls the DICE in Your Favor: Scale Personalization Across Channels and Content
Customers want personalization, but scaling across channels and content can prove challenging for marketers. The way to swing the odds in your favor lies in the right organizational tool, the DICE framework, and automation.
Building Customer Relationships: Your Ultimate Guide to Personalized Email Marketing
Email is still the most effective form of customer marketing. Yet, many brands aren’t using data to personalize their campaigns. Build a customer-centric approach to email marketing and maximize your program’s ROI through personalization.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.