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Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel

Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.

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Blog title reading, Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel

How AI Personalization Can Gain Marketer Trust

AI is often relegated to minor content below the fold. Why? Because the AIs brands have used generate repetitive content. To trust an AI to do the heavy lifting, brands need one that keeps content fresh and caters to customers long-term.

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Creating Data-Driven Marketing in a Privacy-First World

It’s a privacy-first world and customers keep their data close, but the age of personalization is far from over. In this guide, learn not only how to navigate tighter data policies, but how to leverage them for truly data-driven marketing.

Blog title design reading, Creating Data-Driven Marketing in a Privacy-First World

Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability

Revenge travel means customers are making up for lost time. But priorities have shifted, with customers focusing on traveling sustainably. Discover how personalized messaging optimizes the travel surge and can inspire conscientious choices.
Blog title design reading "Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability"

The Kick-Start Guide to Mobile App Personalization

Mobile is crucial for every brand, but some marketers hesitate before taking the plunge into a new channel. But with the right personalization tools, brands can easily repurpose an existing digital strategy and create a tailored mobile app.
Blog title design reading: The Kick-Start Guide to Mobile App Personalization

How Personalization Transforms Holiday Customers Into Lifetime Clients

During peak season, discounts roll in and new customers quickly follow. With the right strategy, the holidays can lead to more than today’s wins. Discover how to make the most of the season and turn first purchases into lasting loyalty. ...
Blog title design reading: How Personalization Transforms Holiday Customers Into Lifetime Clients

The Definitive Guide to Data Personalization: How to Build a Customer-Centric Brand

Gone are the days of relying on generalized statistics and educated guesses. The key to customer-centric marketing lies in data personalization. Discover how your brand can harness customer data to generate unforgettable campaigns.
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Consumer Marketing in Uncertain Times: How CMOs can Rise to the Occasion

In economic uncertainty, the next move isn’t to cut costs—it’s to put the customer first. Discover how you can nurture every single customer using personalized marketing efforts and stay ahead of the curve.

Personalisation Isn’t a Buzzword, It’s a Necessity

Is personalisation just a marketing buzzword, or is it a linchpin strategy? When activated correctly, personalisation has the power to be pivotal in your marketing master plan. Discover how to use personalisation to its fullest potential.

How Email Automation and Personalization Help Marketers Perfect Their Campaigns

Customers want personalization, but scaling 1:1 messaging can prove to be a challenge for brands. Automation is the key to unlocking sustainable, effective personalization. With this dynamic duo, tailored messaging is a snap.

Automation Rolls the DICE in Your Favor: Scale Personalization Across Channels and Content

Customers want personalization, but scaling across channels and content can prove challenging for marketers. The way to swing the odds in your favor lies in the right organizational tool, the DICE framework, and automation.

Building Customer Relationships: Your Ultimate Guide to Personalized Email Marketing

Email is still the most effective form of customer marketing. Yet, many brands aren’t using data to personalize their campaigns. Build a customer-centric approach to email marketing and maximize your program’s ROI through personalization.

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