Think Summit 2024

On June 12th & 13th, the premier digital marketing conference for emerging technology and AI will return to New York City for its seventh year! This two-day event will feature energizing keynotes, inspiring brand presentations, industry-specific strategy sessions, networking opportunities, and more.

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How to Enhance and Scale A/B Testing

A/B testing is critical to marketing success, but what if the entire process could be automated and more effective? With AI, A/B testing is scalable and drives deeper insights, allowing marketers to respond with increased relevance.

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Title reading: How to Enhance and Scale A/B Testing

Salesforce Connections Recap: Victoria’s Secret and United Airlines’ Path to Success

Learn how Victoria’s Secret and United Airlines drive incredible engagement with their customers, all while preserving production efficiency. From AI-powered personalization to data-driven tactics, these are strategies you must check out.

Title reading: Salesforce Connections Recap: Victoria’s Secret and United Airlines' Path to Success

Trigger Campaigns: 6 Ways to Go from Good to Great

Trigger campaigns always outperform standard emails in opens and revenue. But, they can feel generic. With six clever strategies, learn how data-driven personalization helps maximize every trigger campaign for more engagement and sales.

Boost Mobile Sales: 3 Expert Tactics for Converting Browsers into Buyers

Retailers see an annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.
Businesses are confronted with a staggering annual loss of $260 billion due to nearly 70% of customers abandoning their purchases on mobile. Learn how to reverse this costly trend with three key mobile personalization tactics that boost your business's bottom line.

Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown

With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.
Reduce, Reuse, Recycle

How to Create the Coveted Customer Experience

Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.
Title reading: How to Create the Coveted Customer Experience

How AI Is Already Enhancing Marketers’ Day-to-Day

Martech has been abuzz about the newest iterations of AI, but the solution is actually not wholly new to most marketers. Learn how AI is already incorporated into daily workflows, along with key ways to use the tool for common pain points.
Title reading: How AI Is Already Enhancing Marketers’ Day-to-Day

5 Quick-Wins for Mother’s and Father’s Day Campaigns

Mother’s and Father’s Day is approaching in the USA, making it prime time for marketers to start brainstorming. Get valuable inspo from brands like Aveda, Hair Cuttery, and to see how they enhance their Mother’s and Father’s Day campaigns.
Title reading: 5 Quick-Wins for Mother’s and Father’s Day Campaigns

Email Newsletter Essentials: 5 Tips to Captivate Customers

Newsletters are an effective way for brands to build thriving relationships with their customers. With these 5 strategies, enhance your newsletters with automation and personalization to make the most of every deployment.
Title reading, Email Newsletter Essentials 5 Tips to Captivate Customers

6 Omni-Channel Tactics to Perfect Travel Experiences This Summer

Vacation season is right around the corner, and omni-channel tactics are what travel marketers need to engage customers and drive revenue. Learn how leading brands like Hawaiian Airlines, IHG, Virgin Voyages, and more accomplish just that.
Title reading: 6 Omni-Channel Tactics to Perfect Travel Experiences This Summer

How AI Extends the Life of Your Creative Assets

Creative assets often take weeks or even months to produce, but they usually only last for a single promotion. Using AI, discover how to extend the shelf-life of each asset, all while gaining valuable insights to inform creative production.
Title reading: How AI Extends the Life of Your Creative Assets

The Power of AI-Personalized Subject Lines

Subject lines are customers’ first impression of a branded email, and warrant the same level of data-driven personalization as the rest of the message. Learn how AI can automatically craft relevant subject lines to drive clicks.
Title reading: The Power of AI-Personalized Subject Lines

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