How to Build Your First Party Data Strategy
The best time to invest in your first-party data set was yesterday. The second best time is today. Here are principles you can follow to build your first-party data strategy and details on how a Customer Data Platform can help.
5 Ways to Win This Holiday Season with Mobile App Marketing
The holidays are rapidly approaching, and incorporating mobile personalization that meets customers meaningfully on mobile will be crucial. Here are five quick ways to effectively reach customers on their phones this peak season.
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Movable Ink Wins Oracle Markie Award for The Visionary CX ISV Partner of the Year
Movable Ink is thrilled to announce that we have won the Oracle Markie Award for The Visionary CX ISV Partner of the year! We are honored to receive this recognition as a top innovative martech solution.
Movable Ink Sets Records in First Half of 2021
The first half of 2021 was a highwater mark for Movable Ink, ending in a third straight record-setting quarter.
Branding Magic: The Evolution of Movable Ink
Branding is intentional differentiation, and in a sea of blue tech logos, our brand magenta has captivated the hearts and minds of our clients, partners, and Inkers for 10+ years. In this blog, learn more about the evolution of our brand.
How Apple’s New Privacy Protection Can Elevate User Experiences Across Media and Entertainment
Naveen Wall shares top strategies and recommendations media brands can use now to get ahead of the curve when it comes to new privacy measures like iOS 15.
Putting Power Back in the Marketer’s Hands with Hotter Shoes’ Victoria Betts
Victoria Betts, Chief Commercial Officer at Hotter Shoes, joined Becki Francis to lift the veil on her team’s omnichannel initiatives. ...
How Apple’s New Privacy Protection Will Strengthen Dining Experiences Across the QSR Industry
Alex May shares how the food and beverage brands can seize strategies that personalize the email and mobile channel to its highest potential on the blog.
The Importance of Guest Retention
After last year’s online order boom, food services marketers are ready to convert first-time guests into repeat diners. Alex May, Associate Director of Strategy, shares the importance of guest retention and how to create loyal guests.